COLLEGE.TOWN — PARTNER ENGAGEMENT RECAP
FanWord in D1.ticker, D2.ticker, D2 Jobs, D3.ticker & CRO.ticker
Verified engagement across 9 sends, August 22–31, 2026
|
107,291
Total impressions (unique opens)
vs. last week: pending · vs. 4-wk avg: pending
|
62
Verified clicks
vs. last week: pending · vs. 4-wk avg: pending
|
57
Unique verified clickers
vs. last week: pending · vs. 4-wk avg: pending
|
9
Sends carrying a FanWord placement
vs. last week: pending · vs. 4-wk avg: pending
|
Clicks by placement
| Placement | Verified clicks | Unique clickers |
|---|---|---|
| FanWord Assist — public demo (August) | 12 | 11 |
| FanWord Assist — small college athletics story | 1 | 1 |
| St. Thomas × FanWord partnership story (editorial) | 48 | 44 |
| Queens Athletics × FanWord partnership story | 1 | 1 |
FanWord also ran placements in D2.ticker and CRO.ticker this period, but neither generated a verified click in this window.
Most-clicked story
|
Featured placement — editorial
St. Thomas Signs Multi-Year Deal with FanWord From D1.ticker's "Deal Corner": "St. Thomas becomes the latest collegiate athletics department to ink a multi-year deal with FanWord to help streamline its communications efforts."
48 clicks
44 unique readers
3 sends
|
This was a text-only editorial mention (D1.ticker's own "Deal Corner" news roundup) — no accompanying ad graphic ran alongside it. 5 of the 44 unique clickers are St. Thomas's own athletics staff.
Ad graphics this period
| Creative | First appeared | Sends | Verified clicks | Unique clickers | |
|---|---|---|---|---|---|
 |
FanWord Assist — public demo (August)
Primary creative, standing across D1.ticker and D2 Jobs this period
|
Aug 22 | 5 | 12 | 11 |
 |
Greensboro College partnership creative
Links to an external partnership story on greensborocollegesports.com; ran alongside a text-link FanWord Assist mention (see placement table)
|
Aug 26 | 1 | 0 | 0 |
 |
Queens Athletics partnership creative
Links to an external partnership story on queensathletics.com
|
Aug 28 | 1 | 1 | 1 |
FanWord also had a standing placement in D2.ticker and CRO.ticker this period; no ad graphic in either publication generated a verified click in this window, so neither appears in this table.
Editorial content mentioning FanWord
St. Thomas Signs Multi-Year Deal with FanWord
"St. Thomas becomes the latest collegiate athletics department to ink a multi-year deal with FanWord to help streamline its communications efforts." — D1.ticker "Deal Corner"
Linked to St. Thomas's own athletics site (tommiesports.com) rather than fanword.com directly. The D3.ticker placement on Aug 26 separately included descriptive sponsor copy about FanWord Assist's product ("225+ schools all over the country use FanWord Assist to save 7-10 hours every week") — that reads as ad copy provided by the advertiser, not independent editorial commentary, so it is not counted as editorial content here.
Everyone who clicked
| Name | Notes | What they clicked | |
|---|---|---|---|
| VIP SUBSCRIBERS | |||
| Lynn Coutts VIP | 21.lynncoutts@gmail.com | AD @ UMass Lowell | St. Thomas × FanWord partnership story |
| Steve Duzan VIP | sduzan@clemson.edu | Senior Associate AD - Student-Athlete Services/NIL @ Clemson University | St. Thomas × FanWord partnership story |
| Phil Esten VIP | phil.esten@stthomas.edu | VP / Director of Athletics @ University of St. Thomas (Minnesota) | St. Thomas × FanWord partnership story |
| Stephen Gorchov VIP | stephen.a.gorchov@hofstra.edu | Senior Associate Director of Athletics for Marketing and Communications @ Hofstra University | St. Thomas × FanWord partnership story |
| Chris Grant VIP | cgrant@southland.org | Commissioner @ Southland Conference | St. Thomas × FanWord partnership story |
| Jemal Griffin VIP | jemal.griffin@stthomas.edu | Deputy AD, Student-Athlete Services @ St. Thomas | St. Thomas × FanWord partnership story |
| Jay Hilbrands VIP | hilbrand@usc.edu | Deputy AD for External Relations/Chief of Staff @ USC | St. Thomas × FanWord partnership story |
| Derek Horne VIP | dhorne19116@hotmail.com | AD @ Bethel (TN) | St. Thomas × FanWord partnership story |
| Josh Isom VIP | jisom3@charlotte.edu | Senior Associate AD / CFO @ Charlotte | FanWord Assist — public demo (August) |
| Liz Jarnigan VIP | lizjarnigan@gmail.com | Executive Associate Athletic Director / SWA @ Valpo | St. Thomas × FanWord partnership story |
| Jim Madigan VIP | j.madigan@northeastern.edu | Director of Athletics and Recreation @ Northeastern University | St. Thomas × FanWord partnership story |
| Julie Manning VIP | julie.manning@stthomas.edu | Senior Associate AD / SWA @ St. Thomas | St. Thomas × FanWord partnership story |
| Marc Ryan VIP | marcfryan22@gmail.com | Senior Associate AD (Big Ten) | St. Thomas × FanWord partnership story |
| Kenneth Siegfried VIP | es405@evansville.edu | AD @ Evansville | St. Thomas × FanWord partnership story |
| Neil Sullivan VIP | nsullivan1@udayton.edu | Vice President and AD @ Dayton | St. Thomas × FanWord partnership story |
| NON-VIP SUBSCRIBERS | |||
| Sarah Adams | sarahannadams@hotmail.com | Unknown | FanWord Assist — public demo (August) |
| Sam Atkinson | sam.atkinson@gallaudet.edu | Associate Athletic Director @ Gallaudet | St. Thomas × FanWord partnership story |
| Jeff Ballen | jballen@princeton.edu | Assoc. AD for Advancement & Athletics Friends Groups @ Princeton | St. Thomas × FanWord partnership story |
| Amy Blackbourn | amy.blackbourn@northwestern.edu | Associate Director @ Northwestern | FanWord Assist — public demo (August) |
| Brian Bowsher | bowsher@wearecollegetown.com | Senior Director of Integrated Marketing @ College.town | FanWord Assist — public demo (August) |
| Rob Carolla | rcarolla@yahoo.com | Director Industry Relations, LEARFIELD | St. Thomas × FanWord partnership story |
| Alex Crowl | alex.crowl@drake.edu | Associate AD for Compliance @ Drake | St. Thomas × FanWord partnership story |
| Bill Datre | bill.datre@uconnsportsproperties.com | Associate General Manager @ UConn IMG Sports Marketing | St. Thomas × FanWord partnership story |
| Brian Davis | bdavis@driveandcompany.com | Content Strategist @ Drive and Company | FanWord Assist — small college athletics story |
| Charles Dewey | charlie.dewey@imgarena.com | Commercial Analyst @ IMG Arena | FanWord Assist — public demo (August) |
| Brian Gordon | bgordon@caasports.com | Assoc. Commish for FB & Sports Admin @ Colonial | Queens Athletics × FanWord partnership story |
| Joe DiBari | dibari@fordham.edu | Director of Sports Media Relations @ Fordham | St. Thomas × FanWord partnership story |
| Wayne Drehs | wayne-drehs@uiowa.edu | Visiting Associate Professor of Practice @ University of Iowa | St. Thomas × FanWord partnership story |
| Nate Ewell | newell@atlantichockeyonline.com | Director of Communications @ Atlantic Hockey America | St. Thomas × FanWord partnership story |
| Sheila Green | sheilpenn25@gmail.com | Asst. Athletics Business Manager @ Norfolk State | St. Thomas × FanWord partnership story |
| Jesse Hooker | dahooks4@gmail.com | Dir of Communications @ Pac-12 | St. Thomas × FanWord partnership story |
| Travis Hornik | travishornik@gmail.com | Former Assistant AD, Athletic Events & Operations @ University of St. Thomas | St. Thomas × FanWord partnership story |
| Robbie Knight | rknight@uidaho.edu | Journalism & Mass Media Student / Athletic Communications Intern @ Idaho | St. Thomas × FanWord partnership story |
| Christopher Lakos | clakos@sports.uga.edu | Asst. AD, Publicity @ Georgia | St. Thomas × FanWord partnership story |
| Stephen Laumakis | sjlaumakis@stthomas.edu | Professor of Philosophy / Former Director, Aquinas Scholars Honors Program @ University of St. Thomas (Minnesota) | St. Thomas × FanWord partnership story |
| Brian Lucas | bmlucas126@gmail.com | Club VP / Girls Coord @ Middleton Lacrosse Club (Youth) | St. Thomas × FanWord partnership story |
| Tanner Marzullo | t.marzullo@unf.edu | University Licensing Manager @ North Florida | St. Thomas × FanWord partnership story |
| Joel Maturi | joeldm1945@gmail.com | Unknown | St. Thomas × FanWord partnership story |
| Andrew Miller | amiller2@sdsu.edu | Accounting Analyst @ SDSU | FanWord Assist — public demo (August) |
| Samantha Mitchell | samanthamitchell@anthonytravel.com | Account Manager, Anthony Travel for Old Dominion University | FanWord Assist — public demo (August) |
| Dave Moll | dmoll1985@gmail.com | VP Business Operations @ Big Ten Network | St. Thomas × FanWord partnership story |
| V Scott Morris | vscottmorris@gmail.com | VP, Clinical Trial Solutions @ Optum | St. Thomas × FanWord partnership story |
| Lisa Mushett | lisamushett@gmail.com | Coordinator of Men's & Women's Tennis Officials @ Big Ten | St. Thomas × FanWord partnership story |
| Dylan Nuzzo | dnuzzo@sbu.edu | Assistant Director of Athletics Communications @ St Bonaventure | St. Thomas × FanWord partnership story |
| Chris Opheim | copheim@ou.edu | Director, Fan Engagement & Experience @ University of Oklahoma | FanWord Assist — public demo (August) |
| Amanda Paver | amanda.paver@sfasu.edu | Assistant Director for Strategic Communications @ Stephen F. Austin State University | St. Thomas × FanWord partnership story |
| Jonathan Platten | jplatten@nacda.com | Director @ NACDA | St. Thomas × FanWord partnership story |
| AC Richardson | richardsonac12@gmail.com | Unknown | St. Thomas × FanWord partnership story |
| J Schmidt | jschmidt@fanword.com | Works @ FanWord | FanWord Assist — public demo (August) |
| Cebu Seospecialist | cebu.seospecialist@gmail.com | Unknown | St. Thomas × FanWord partnership story |
| Gail Sideman | gsideman@aol.com | Sports Publicist @ Gpublicity | St. Thomas × FanWord partnership story |
| Theo T | ttheo2112@gmail.com | Unknown | St. Thomas × FanWord partnership story |
| Kyle Tolin | tolin_k@utpb.edu | Men's Basketball Head Coach @ University of Texas Permian Basin | FanWord Assist — public demo (August) |
| Trish Tulloch | trish.tulloch@img.com | VP @ 160 over 90 | FanWord Assist — public demo (August) |
| — | nilnewsstand@gmail.com | Works @ NIL Newsstand | St. Thomas × FanWord partnership story |
| Charley Walters | cwalters@pioneerpress.com | Sports Columnist @ Pioneer Press | St. Thomas × FanWord partnership story |
| Kelsey Whaley | kelsey.whaley@stthomas.edu | Director of Athletic Communications @ University of St. Thomas | St. Thomas × FanWord partnership story |
Power Four AD tracker
No current sitting Athletic Director from an ACC, Big Ten, Big 12, or SEC school has clicked a FanWord link to date. This section will log names and click dates here as they occur in future reports.