COLLEGE.TOWN — PARTNER ENGAGEMENT RECAP

FanWord in D1.ticker, D2.ticker, D2 Jobs, D3.ticker & CRO.ticker

Verified engagement across 6 sends, August 29 – September 4, 2026

43,120
Total impressions (unique opens)
vs. last week: pending · vs. 4-wk avg: pending
12
Verified clicks
vs. last week: pending · vs. 4-wk avg: pending
11
Unique verified clickers
vs. last week: pending · vs. 4-wk avg: pending
6
Sends carrying a FanWord placement
vs. last week: pending · vs. 4-wk avg: pending

Clicks by placement

Placement Verified clicks Unique clickers
St. Thomas × FanWord partnership announcement (tommiesports.com) 7 6
FIU × FanWord partnership announcement (fiusports.com) 2 2
FanWord Assist — small college athletics (fanword.com) 2 2
Chico State × FanWord partnership announcement (chicowildcats.com) 1 1

All engagement this period came from editorial/press-release coverage on school athletics sites, not FanWord's own domain directly (apart from the FanWord Assist blog post).

Most-clicked story

Featured placement — editorial

St. Thomas Signs Multi-Year Deal with AI Storytelling Leader FanWord

7 clicks 6 unique readers 2 sends (D1.ticker, D2 Jobs)

Ad graphics this period

No paid ad graphics ran this period — all engagement was driven by school-published editorial coverage of FanWord partnerships.

Editorial content mentioning FanWord

St. Thomas Signs Multi-Year Deal with AI Storytelling Leader FanWord

Sends: 2 (D1.ticker, D2 Jobs) Verified clicks: 7 Unique clickers: 6

FIU Athletics Signs Multi-Year Partnership with Leading Storytelling Company FanWord

Sends: 1 (D3.ticker) Verified clicks: 2 Unique clickers: 2

Chico State Athletics Announces Multi-Year Partnership with FanWord

Sends: 1 (D3.ticker) Verified clicks: 1 Unique clickers: 1

Everyone who clicked

Name Email Notes What they clicked
VIP SUBSCRIBERS
Steve Duzan VIPsduzan@clemson.eduUnknownSt. Thomas × FanWord partnership announcement
Mark Sandy VIPmsandyva25@gmail.comRetired AD @ Ball StateSt. Thomas × FanWord partnership announcement
NON-VIP SUBSCRIBERS
Lynn Coutts21.lynncoutts@gmail.comUnknownSt. Thomas × FanWord partnership announcement
Brian Davisbdavis@driveandcompany.comUnknownFanWord Assist — small college athletics
Andrew Kearneyandrewkearney33@gmail.comUnknown @ Nicholls State UniversitySt. Thomas × FanWord partnership announcement
Joe Levinejoe.levine2@gmail.comBroker Executive, New Business @ AmeriHealth New JerseySt. Thomas × FanWord partnership announcement
Jean Merrilljlmerrill@ncaa.orgDirector of Inclusion @ NCAAFIU × FanWord partnership announcement
V Scott Morrisvscottmorris@gmail.comVice President - Clinical Trial Solutions @ OptumSt. Thomas × FanWord partnership announcement
J Schmidtjschmidt@fanword.comUnknown @ FanWordFanWord Assist — small college athletics
Geoff Silvergssilver@ncaa.orgManaging Director @ NCAAFIU × FanWord partnership announcement
Marcie Taylormjtaylor@anderson.eduAthletic Director @ Anderson University (Indiana)Chico State × FanWord partnership announcement

Power Four AD tracker

No current sitting Athletic Director from an ACC, Big Ten, Big 12, or SEC school has clicked a FanWord link to date. This section will log names and click dates here as they occur in future reports.