FanWord Weekly Engagement Recap

1. Performance at a glance

• How these are counted. Verified clicks and unique clickers include every verified FanWord click timestamped inside September 26–October 2, whichever edition carried the link. Impressions and sends carrying a placement describe only the editions that sent inside the window.
• Baseline. The verified-click feed begins August 22, 2026, so four full Saturday–Friday comparison weeks were available this period.
• Reading the swings. Verified clicks were flat week over week. The unique-clicker figure sits −26.4% against the four-week average, but that average is lifted by the September 5–11 week, when dedicated full-page FanWord units ran across five newsletters and drew 36 unique clickers. Set that week aside and the three-week average is 17, putting this period within normal range.
• Placement mix. Twelve of 28 editions carried a FanWord placement. CRO.ticker carried none this period, and D2.ticker's placement fell one day before the window opened.

2. Clicks by placement

Of the 21 verified clicks, 18 came from editions that sent inside this window and 3 came from an earlier edition still drawing clicks — D2.ticker's "News from September 23-25, 2026 - Edition #1801," which sent Friday, September 25, the day before the window opened. Its NSIC brief drew those 3 clicks from 2 clickers on September 27. Fifteen of the 16 unique clickers came from in-window editions; one clicked only the earlier edition. Because sections 4 and 5 describe only what ran inside the window, their click columns do not sum to the 21 above.

3. Most-clicked story

9 unique clickers · 10 verified clicks

Fairleigh Dickinson signs a multi-year deal with FanWord to support its content creation efforts.

The FDU announcement ran two ways on D1.ticker: as the FanwordFairleighDickinson.gif creative in the September 30 morning edition, and as a one-line deal brief in D1.ticker's own voice in the Evening Standard of September 29 and again the next morning. Both routed to Fairleigh Dickinson's own release. It drew more unique clickers than any other FanWord placement this period, including Sean Tanish, Senior Associate Commissioner for Content Strategy at the America East Conference.

fduknights.com/news/2026/9/29/general-fdu-athletics-partners-with-fanword-to-advance-storytelling-through-ai.aspx

4. Ad graphics this period

Creative	Detail	Sends	Clicks	Unique
	FanwordFairleighDickinson.gif Partner-announcement creative for Fairleigh Dickinson, clicking through to the school's own release. fduknights.com/news/2026/9/29/general-fdu-athletics-partners-with-fanword-to-advance-storytelling-through-ai.aspx	2 — D1.ticker Sep 30 AM; D2 Jobs Oct 2 First appeared Sep 30, 2026	8	7
	FanwordUTArlington.gif Partner-announcement creative for UT Arlington, clicking through to the school's own release. utamavs.com/news/2026/9/28/general-ut-arlington-athletics-partners-with-fanword-to-share-maverick-stories.aspx	1 — D1.ticker Sep 29 AM First appeared Sep 29, 2026	4	4
	FanwordWinstonSalemState.gif Partner-announcement creative for Winston-Salem State, clicking through to the school's own release. wssurams.com/news/2026/9/21/general-winston-salem-state-athletics-partners-with-fanword-to-expand-athletics-storytelling.aspx	2 — D3.ticker Sep 28; D2 Jobs Sep 30 First appeared Sep 23, 2026	0	0
	FanwordMillersville.gif Partner-announcement creative for Millersville, clicking through to the school's own release. millersvilleathletics.com/news/2026/9/21/general-millersville-athletics-announces-partnership-with-fanword	1 — D2 Jobs Sep 29 First appeared Sep 22, 2026	0	0
	FanwordStThomas.gif Partner-announcement creative for St. Thomas, clicking through to the school's own release. tommiesports.com/news/2026/8/24/athletics-st-thomas-signs-multi-year-deal-with-ai-storytelling-leader-fanword	1 — D1.ticker Oct 1 AM First appeared Aug 31, 2026	0	0
	FanwordChicoState.gif Partner-announcement creative for Chico State, clicking through to the school's own release. chicowildcats.com/news/2026/7/23/general-chico-state-athletics-announces-multi-year-partnership-with-fanword.aspx	1 — D3.ticker Sep 30 First appeared Sep 2, 2026	0	0
	FanwordLeadingSmallCollege.gif FanWord Assist product creative for small-college athletics, clicking through to fanword.com. Ran twice within the same edition. fanword.com/fanword-assist-for-small-college-athletics/	1 — NAIA.ticker Sep 29 First appeared Sep 1, 2026	0	0
	FanwordKCKCCCaseStudy.gif KCKCC case-study creative, clicking through to the FanWord blog. fanword.com/blog/case-study-kckcc/	1 — NJCAA.ticker Sep 29 First appeared Sep 1, 2026	0	0

5. Editorial content mentioning FanWord

One editorial item from just outside the window also drew clicks inside it: D2.ticker's "News from September 23-25, 2026 - Edition #1801," which sent Friday, September 25, carried the brief "The NSIC partners with FanWord to support its content creation efforts." in D2.ticker's own voice. It drew 3 verified clicks from 2 clickers on September 27.

6. Everyone who clicked

16 unique verified clickers, of whom 1 is publisher-internal (marked above). Net external reach: 15 unique clickers.