COLLEGE.TOWN — PARTNER ENGAGEMENT RECAP

Playfly in D1.ticker & CRO.ticker

Verified engagement across 19 sends, August 22–31, 2026

316,408
Total impressions (unique opens)
vs. last week: pending · vs. 4-wk avg: pending
126
Verified clicks
vs. last week: pending · vs. 4-wk avg: pending
115
Unique verified clickers
vs. last week: pending · vs. 4-wk avg: pending
19
Sends carrying a Playfly placement
vs. last week: pending · vs. 4-wk avg: pending

Clicks by placement

Placement Verified clicks Unique clickers
playfly.com homepage 55 50
Playfly Insights CFB viewership study (Sports Business Journal) 44 43
Pepperdine × Playfly ticket partnership story (combined, 2 hosts) 21 20
Playfly job posting (Univ. of Tulsa Fan Relations) 3 3
playfly.com/pro 2 2
NCAA × Playfly sponsorship agreement story 1 1

Row totals sum to slightly more than 115 because 4 people clicked more than one distinct item (see "Everyone who clicked" for exactly who). The Pepperdine story ran on both playfly.com and Pepperdine's own site (pepperdinewaves.com) with no overlap between the two audiences.

Most-clicked story

Featured placement — editorial

Playfly Preseason Top 25 Not Reflective of Predictive List of Most-Watched CFB Teams

From D1.ticker's own analysis of a Playfly Insights study: "Big Ten and SEC programs accounted for 97 of the top 25 viewership spots over the past five years despite making up only 75 of the preseason AP Top 25 selections." Featuring a direct quote from Playfly Head of Insights Gregg Liebman, linking out to the full Sports Business Journal article.

44 clicks 43 unique readers 2 sends

This was D1.ticker's own original editorial writing (not a paid Playfly placement), linking out to third-party coverage on Sports Business Journal.

Ad graphics this period

Creative First appeared Sends Verified clicks Unique clickers
Playfly Help You Win homepage creative
"Help You Win" — homepage creative
Standing/recurring graphic linking to playfly.com
 Aug 22 ~16 55 50
Pepperdine partnership creative
Pepperdine partnership creative
Ticket sales partnership expansion announcement
 Aug 25 3 9 8
Playfly Edge pro page creative
"Playfly Edge" — /pro creative
Promoting the playfly.com/pro product page
 Aug 31 1 2 2
NCAA sponsorship creative
NCAA sponsorship creative
Ran alongside editorial coverage of the same news (see below)
 Aug 25 1 1* 1*

*This send also carried a separate editorial mention linking to the same page (see "Editorial content" below). Both point to the identical URL, so this click can't be conclusively attributed to the graphic alone. The homepage creative's send count is approximate — confirmed directly on a sample of sends; a full per-send audit of all ~16 homepage sends hasn't been individually verified.

Editorial content mentioning Playfly

Playfly Preseason Top 25 Not Reflective of Predictive List of Most-Watched CFB Teams

"There are few, if any, rankings that are really dear to the B2B sports business marketplace... it's really about the strength and value of these brands and how that translates to viewership." — Playfly Head of Insights Gregg Liebman

First appeared: Aug 27 Sends: 2 (D1.ticker) Verified clicks: 44 Unique clickers: 43

NCAA and Playfly Sports enter sponsorship sales agreement

"Playfly's network of resources and relationships will provide benefits that could positively impact every school across our organization, provide added visibility to NCAA programs, and make us better and stronger amid the evolving landscape of college athletics." — NCAA President Charlie Baker

First appeared: Aug 25 Sends: 1 (CRO.ticker) Verified clicks: 1* Unique clickers: 1*

*Shared with the accompanying ad graphic in the same send. The Sports Business Journal piece above is D1.ticker's own original analysis (not shared with any ad graphic). This report also found the Pepperdine partnership story republished on Pepperdine's own site (pepperdinewaves.com) — that's counted under "Clicks by placement" as part of the combined Pepperdine story rather than as separate editorial content, since it's a syndicated version of the same announcement rather than original commentary.

Everyone who clicked

Name Email Notes What they clicked
VIP SUBSCRIBERS
Keith Baulsiur VIPkbaulsi@clemson.eduSVP of Global Partnership Sales @ ClemsonPlayfly Insights CFB viewership study (Sports Business Journal)
Scott Bearby VIPsbearby@ncaa.orgGeneral Counsel @ NCAAplayfly.com (homepage)
Jared Benko VIPjaredbenko@gmail.comExec. Deputy AD @ AuburnNCAA × Playfly sponsorship agreement story
Jeff Bourne VIPbournejt@jmu.eduRetired/Former AD @ James Madison Universityplayfly.com (homepage)
Chris Boyer VIPccboyer@ncsu.eduDeputy AD External Ops @ NC StatePlayfly Insights CFB viewership study (Sports Business Journal)
Adam Burton VIPaburton@calbaptist.eduGeneral Counsel @ California BaptistPepperdine × Playfly ticket partnership story
Matthew Carson VIPmicarson@uiwtx.eduSenior Associate AD for Development @ Incarnate WordPlayfly Insights CFB viewership study (Sports Business Journal)
Ryan Colton VIPryancoltonlaw@gmail.comDeputy Director of Athletics & Chief of Staff @ RichmondPlayfly Insights CFB viewership study (Sports Business Journal)
Troy D'Ambrosio VIPtroy.dambrosio@utah.eduChief of Staff / VP for Innovation, President's Office @ Utahplayfly.com (homepage)
Darrice Griffin VIPdgriffin@sports.uga.eduSen. Deputy Director for Administration @ GeorgiaPepperdine × Playfly ticket partnership story
Wayne Guymon VIPwayne.guymon@learfield.comVP/GM - USC Sports Properties/Learfield @ USCPlayfly Insights CFB viewership study (Sports Business Journal)
Bill Husak VIPbill.husak@gmail.comRetired ADplayfly.com (homepage)
Stu Jackson VIPsjackson@westcoast.orgCommissioner @ West Coast ConferencePepperdine × Playfly ticket partnership story
Tim Match VIPmtimoth@clemson.eduSenior Associate AD / Chief Revenue Officer @ Clemsonplayfly.com (homepage)
Graham Neff VIPneffg@clemson.eduAD @ ClemsonPlayfly Insights CFB viewership study (Sports Business Journal)
Mike Nemeth VIPnemeth@athletics.msstate.eduRetired Sr. Associate AD/Administration @ Mississippi Stateplayfly.com/pro
Tom Odjakjian VIPtodjakjian@comcast.netRetired Sr. Associate Commissioner for Broadcasting & Digital Content @ AACPepperdine × Playfly ticket partnership story; Playfly Insights CFB viewership study (Sports Business Journal)
Tim Pernetti VIPtim.pernetti@img.comPresident @ IMG AcademyPepperdine × Playfly ticket partnership story
Tim Perrin VIPtimothy.perrin@pepperdine.eduSVP for Strategic Implementation @ PepperdinePepperdine × Playfly ticket partnership story
Matt Ryan VIPmqryan@clemson.eduSVP, Global Partnership Sales @ ClemsonPlayfly Insights CFB viewership study (Sports Business Journal)
Matt Trantham VIPmtran@uark.eduSenior Deputy AD, Event Operations & Championship Facilities @ ArkansasPlayfly Insights CFB viewership study (Sports Business Journal)
Kaitlyn Vincek Cox VIPkaitlynv@lsutaf.orgSVP / COO - Tiger Athletic Foundation @ Louisiana State UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Chad Weiberg VIPchad.weiberg@okstate.eduDirector of Athletics @ Oklahoma State UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Vicki Whisenhant VIPvicki.whisenhant@wichita.eduVP of Human Resources @ Wichita Stateplayfly.com (homepage)
NON-VIP SUBSCRIBERS
Gabriel Adlergadler1@umbc.eduAssistant Director, Compliance @ UMBCplayfly.com (homepage)
Tim Allennute55@gmail.comFormer Big 12 Senior Associate Commissionerplayfly.com (homepage)
Will Baggettwill@execimage.orgFounder @ Executive Imageplayfly.com (homepage)
Brian Bowsherbowsher@wearecollegetown.comSenior Director of Integrated Marketing @ College.townPepperdine × Playfly ticket partnership story; playfly.com (homepage)
Ron Brantron.brant@usopc.orgHigh Performance Director @ US Olympic & Paralympic Committeeplayfly.com (homepage)
Stacey Braystaceybray@anthonytravel.comRegional Manager @ Anthony Travelplayfly.com (homepage)
Nicholas Buchsnicholas.buchs@gmail.comUnknownplayfly.com (homepage)
Chad Cardinalchad.cardinal@playfly.comSVP / Head of Playfly Aspire Properties @ Playfly Aspireplayfly.com (homepage)
Lamar Cardinezlamar.cardinez@blueowl.comPrincipal / Member, GP Strategic Capital Investment Team @ Blue Owl CapitalPlayfly job posting (Univ. of Tulsa Fan Relations)
Marc Christianmchristian@intellisportanalytics.comFounder @ IntelliSport Analyticsplayfly.com (homepage)
Shane Coghlanscoghlan@qcue.comVP of Sales @ Qcueplayfly.com (homepage)
Kevin Collinskevin.collins@foriowa.orgAssociate VP, Assistant AD for Development @ IowaPlayfly Insights CFB viewership study (Sports Business Journal)
Bret Cowleybcowley3@gatech.eduAssoc. AD for Compliance @ Georgia Techplayfly.com (homepage)
Kevin Crimminskevin.crimmins@liu.eduManager of Athletics Compliance @ Long Island / Co-Founder @ Delumni Event Servicesplayfly.com (homepage)
Jill Dawsonjilldawson@anthonytravel.comDirector, Collegiate Travel Solutions @ Anthony Travelplayfly.com (homepage)
Isaac Deckeridecker@uwyo.eduDirector of Development @ University of WyomingPlayfly job posting (Univ. of Tulsa Fan Relations)
Shane Douglassrdoug@umd.eduAssociate Director of Business Operations @ University of MarylandPlayfly Insights CFB viewership study (Sports Business Journal)
Bradford Edwardsbradfordwedwards@gmail.comUnknownPlayfly Insights CFB viewership study (Sports Business Journal)
Rick Ellingtonrellington@sportsbusinessjournal.comManaging Editor @ Sports Business Journalplayfly.com (homepage)
Bill Fant Smithwfantsmith@gmail.comUnknownplayfly.com (homepage)
Jason Frandijason.frandi@playfly.comSenior Director - National Sales @ Playfly SportsPlayfly Insights CFB viewership study (Sports Business Journal)
Jared Friesjaredfries@vt.eduStudent @ Virginia TechPlayfly Insights CFB viewership study (Sports Business Journal)
Kerry G.kerryg33@yahoo.comUnknownplayfly.com (homepage)
Jason Galaskajgalaska@nacda.comExecutive VP @ NACDAplayfly.com (homepage)
Mike Gambinomike.gambino@psu.eduHead Baseball Coach @ Penn State UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Brett Gerstenblattbrett.gerstenblatt@playfly.comWorks @ Playfly SportsPepperdine × Playfly ticket partnership story
Thijs Goossensthijs.goossens@msubobcats.comDeputy AD/Internal Ops & CFO @ Montana Stateplayfly.com (homepage)
Darron Hemannsubmissions@dcjamrecords.comPresident of DC-Jam Recordsplayfly.com (homepage)
Vern Herbelvernherbel@aol.comUnknownplayfly.com (homepage)
Scott Hirkohirkoscomsu@gmail.comProfessor @ Wayne StatePlayfly Insights CFB viewership study (Sports Business Journal)
Luke Holcombluke.holcomb@playfly.comBusiness Development @ Crimson Tide Sports MarketingPlayfly Insights CFB viewership study (Sports Business Journal)
Jesse Hookerdahooks4@gmail.comDir of Communications @ Pac-12Pepperdine × Playfly ticket partnership story
Ty Jablonskitylersjablonski@gmail.comAssistant Director of Athletics Business Operations @ Georgia SouthernPlayfly Insights CFB viewership study (Sports Business Journal)
Steve Kennedysteve@fansmeetidols.comFounder @ Fans Meet Idolsplayfly.com (homepage)
Jason Kesnerjason.kesner@du.eduAssociate AD of Compliance @ University of DenverPepperdine × Playfly ticket partnership story; playfly.com/pro
Wayne Kimmelwayne@seventysixcapital.comManaging Partner @ SeventySix CapitalPlayfly Insights CFB viewership study (Sports Business Journal)
Alex Koltalex.g.kolt@gmail.comUnknownPepperdine × Playfly ticket partnership story
Michael Koonmkoon89@gmail.comDirector of Sports, Events, and Film @ Visit Champaign CountyPlayfly Insights CFB viewership study (Sports Business Journal)
Roberta Kulprck27@psu.eduAdmin. Support Asst. @ Penn Stateplayfly.com (homepage)
Chris Kutzkutz.chris@gmail.comAssociate AD, Communications @ Texas StatePepperdine × Playfly ticket partnership story
Ed Laneedlane@anthonytravel.comVP of Anthony Travelplayfly.com (homepage)
Dan Layzelldtlayzell@ua.eduChief Financial Officer @ Alabamaplayfly.com (homepage)
Tim Lindgrentimlindgren@anthonytravel.comSports Travel Consultant @ Anthony Travelplayfly.com (homepage)
JJ Littenjjlitten@mecoinbox.comUnknownplayfly.com (homepage)
Joey Loganjlogan@calbaptist.eduAssociate Athletic Director @ Cal BaptistPepperdine × Playfly ticket partnership story
Jordan Loobyjlooby@umd.eduAssociate AD - Marketing & Revenue Strategy @ University of MarylandPlayfly Insights CFB viewership study (Sports Business Journal)
J Manhertzjmanhertz@icloud.comUnknownplayfly.com (homepage)
Christopher Marshallmarshallfam6@comcast.netUnknownPlayfly job posting (Univ. of Tulsa Fan Relations)
Joel Mathwigjoel.mathwig@gmail.comGIS Supervisor and Data Analyst @ Dominion EnergyPlayfly Insights CFB viewership study (Sports Business Journal)
Ryan McGinnrmcginn@niu.eduAssociate AD / Associate Director, SAASS @ Northern Illinois UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Barry McKnightb_mcknight@yahoo.comBroadcasting Director @ TroyPlayfly Insights CFB viewership study (Sports Business Journal)
Betsy Mennellbetsympu@yahoo.comVP of University Advancement @ Weber Stateplayfly.com (homepage)
Mat Meymeymat@gmail.comUnknownPepperdine × Playfly ticket partnership story
Prince Moodyprince.moody@temple.eduAssociate AD - DEI and Student-Athlete Development @ Temple Universityplayfly.com (homepage)
Caitlin Moorecmoore@greenwichacademy.orgDirector of Athletics @ Greenwich Academyplayfly.com (homepage)
Brooks Moorerbm@tamus.eduDeputy General Counsel @ Texas A&M University SystemPlayfly Insights CFB viewership study (Sports Business Journal)
Jake Murdachjake.murdach@colorado.eduAssistant Director, Revenue Sharing/NIL @ ColoradoPlayfly Insights CFB viewership study (Sports Business Journal)
Andrew Nelsonnels7077@stthomas.eduAssociate Athletics Director @ Saint Thomasplayfly.com (homepage)
Rohan Niranjanrohansniranjan@gmail.comJD Candidate, School of Law @ University of Massachusettsplayfly.com (homepage)
SJ Palsjpal88@gmail.comUnknown (Loyola Marymount University)Pepperdine × Playfly ticket partnership story
Justin Panaresejustin.panarese@gmail.comFormer Senior Associate Director of Athletics @ Boston UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Bob Philprephilp@gmail.comExecutive VP, Head of Athlete Relations @ Pathway Sports & Entertainmentplayfly.com (homepage)
Chris Plasterercplasterer@ucsb.eduAsst. Director of Marketing and Fan Engagement @ UC Santa Barbaraplayfly.com (homepage)
Mike Poormanpsupoorman@gmail.comLecturer/Director of Alumni Relations @ Penn StatePlayfly Insights CFB viewership study (Sports Business Journal)
Tanner Pottstanner.potts@uga.eduDirector of NIL and Strategic Initiatives @ GeorgiaPlayfly Insights CFB viewership study (Sports Business Journal)
Ethan Powellethan.powell@tcu.eduCompliance Intern @ Texas Christian UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
D Radcliffdrad1531@gmail.comUnknownPlayfly Insights CFB viewership study (Sports Business Journal)
Darla Regerdarlareger@anthonytravel.comAccount Manager, Anthony Travel @ TCUplayfly.com (homepage)
Blake Reidbcreid@riddellsales.comKey Account Manager @ Riddellplayfly.com (homepage)
Brian Shannonbrian.shannon@ttu.eduFAR @ Texas TechPlayfly Insights CFB viewership study (Sports Business Journal)
Steve Shawsdshaw.cfo@gmail.comNational Coordinator of Football Officials @ NCAAplayfly.com (homepage)
Jeremiah Sieversjeremiah.sievers@usu.eduAsst Director, Academic Coordinator @ Utah StatePlayfly Insights CFB viewership study (Sports Business Journal)
Craig Sloancraig.sloan@playfly.comPresident @ Playfly SportsPepperdine × Playfly ticket partnership story
Kristyn Smithksmit43@unh.newhaven.eduSport & Fitness Admin Graduate Student / Softball GA Coach @ University of New Havenplayfly.com (homepage)
Pierce Smithpierce.smith@bruins.belmont.eduStudent @ Belmont UniversityPepperdine × Playfly ticket partnership story
Brad Suttonbradsuttonpr@gmail.comFormer Deputy Director of Athletics/Chief Communications & Branding Officer @ Southern Methodist UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Richard Turnquistrturnquist@athletics.pitt.eduDirector of Analytics @ PittPlayfly Insights CFB viewership study (Sports Business Journal)
J Tymkewjtymkew@oakland.eduStudent @ Oakland Universityplayfly.com (homepage)
Konstantinos Voggaskvoggas@athletesinpower.comChief Legal Counsel / Founding Partner @ Athletes In Powerplayfly.com (homepage)
Jasmin W.jasminw@lsu.eduStudent @ Louisiana State Universityplayfly.com (homepage)
Spencer Walkerspencerdwalker1@gmail.comUnknownPlayfly Insights CFB viewership study (Sports Business Journal)
Cameron Williscameronwillis@anthonytravel.comWorks @ Anthony Travelplayfly.com (homepage)
Torrie Winsetttorriewinsett@anthonytravel.comAccount Manager for USF Athletics @ Anthony TravelPepperdine × Playfly ticket partnership story
Randy Woodruffrandy_woodruff@baylor.eduAssociate VP for Digital Marketing @ Baylor UniversityPlayfly Insights CFB viewership study (Sports Business Journal)
Trevor Wyckofftwyckoff@georgiasouthern.eduDirector of Development, Major Gifts @ Georgia SouthernPlayfly Insights CFB viewership study (Sports Business Journal)
Tony Youngtonyyoung@anthonytravel.comAssistant AD / Head Boys Basketball Coach at Fenwick High Schoolplayfly.com (homepage)
NE Zinnnezinn@outlook.comUnknownPlayfly Insights CFB viewership study (Sports Business Journal)
Jacob Zukjacob.zuk24@gmail.comAnalyst, Sponsorship Marketing @ Toyota Motor North AmericaPepperdine × Playfly ticket partnership story
—dcasiero@gmail.com(no notes on record)playfly.com (homepage)
—dln141@yahoo.comUnknownPlayfly Insights CFB viewership study (Sports Business Journal)
—nilnewsstand@gmail.comWorks @ NIL NewsstandPepperdine × Playfly ticket partnership story; Playfly Insights CFB viewership study (Sports Business Journal)

Power Four AD tracker

Name School / Conference Link clicked Date
Chad Weiberg Oklahoma State — Big 12 Playfly Insights CFB viewership study Aug 27
Graham Neff Clemson — ACC Playfly Insights CFB viewership study Aug 27

This log accumulates across every report — new matches are appended here, prior entries are never removed.