D1.ticker / CRO.ticker

Playfly Engagement Recap

September 5 – September 11, 2026
Verified clicks only · D1.ticker & CRO.ticker
Impressions
210,905
-6.5% wk/wk
prior week: 225,520
-15.3% vs 2-wk avg
Verified clicks
37
-58.9% wk/wk
prior week: 90
-68.0% vs 2-wk avg
Unique clickers
31
-63.1% wk/wk
prior week: 84
-70.2% vs 2-wk avg
 

Clicks by placement

DestinationVerified clicksUnique clickers
playfly.com2116
playfly.com/post/spectrum-teams-up-with-ucf-athletics99
playfly.com/howwewinforyou44
playfly.com/contact33
Total3731
 

Most-clicked item

Top destination · playfly.com · 16 unique clickers
Playfly Sports, the sports industry’s leading revenue maximization company
“Playfly Sports drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams and 65+ college athletic departments. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings.”
 

Ad graphics this period

CreativeFirst appearedSendsVerified clicksUnique clickers
PlayflyRevMax0326.gif
→ playfly.com/#RevMax
Sep 5244
PlayflyHelpYouWin0326.gif
→ playfly.com/#HelpYouWin
Sep 6233
PlayflyComplex0326.gif
→ playfly.com/#Complex
Sep 7100
PlayflyStayAhead0326.gif
→ playfly.com/#StayAhead
Sep 7233
playfly090826.gif
→ playfly.com/contact
Sep 8133
PlayflyES090926.gif
→ playfly.com/howwewinforyou
Sep 9111
PlayflyES091026.gif
→ playfly.com/post/spectrum-teams-up-with-ucf-athletics
Sep 10233
PlayflyPlaymakersMelanie.gif
→ Playfly Playmakers video (youtube.com)
Sep 11100
PlayflyES091126.gif
→ playfly.com/howwewinforyou
Sep 11133
 

Editorial content mentioning Playfly

College.town original editorial
UCF agrees to a multi-year partnership with Spectrum — Playfly Sports brokered the deal
“UCF agrees to a multi-year partnership with Spectrum that includes branding on football coaches’ headsets, integration across athletics’ digital and radio platforms and NIL opportunities for student-athletes. Playfly Sports brokered the deal.”
First appeared
Sep 10
Sends
2
Verified clicks
6
Unique clickers
6
 

Other Playfly placements

PlacementTypeSendsVerified clicksUnique clickers
Playfly standing sponsor blurb → playfly.comSponsor text blurb8116

Two Playfly placements ran this period without drawing a verified click: the Complex creative (Sep 7) and the Playfly Playmakers video unit (Sep 11).

 

Everyone who clicked

31 unique verified clickers — VIP subscribers first, then all others, each block alphabetical by last name.

NameNotesWhat they clicked
Kevin AlmondVIPRetired Executive Associate AD for Support Services & Administration @ AlabamaSpectrum–UCF story (ad graphic)
Gary CunninghamVIPFormer AD @ UC Santa BarbaraPlayfly.com/howwewinforyou
Herm FrazierVIPSenior Deputy AD @ SyracuseSpectrum–UCF story (editorial link)
Kyle GeorgeVIPDirector of Athletics @ TroyPlayfly.com/howwewinforyou
Michael LevyVIPDeputy AD for Revenue Generation @ UTEPPlayfly.com — Stay Ahead creative
Alex YackVIPDeputy Athletics Director for Development @ TCUPlayfly.com — RevMax creative
Mike (surname not on file)Caterpillar IncPlayfly.com — Help You Win creative
Daniel AllenGraduate Student / Men's Basketball Graduate Assistant Manager @ UNLVPlayfly.com (sponsor blurb)
Melanie AptakerAthletic Compliance Coordinator @ Arizona StatePlayfly.com/howwewinforyou
Sandy BarbourFormer AD @ Penn StatePlayfly.com — Stay Ahead creative
Bob BealsAssociate Athletic Director, Operations & Events @ OregonPlayfly.com — Help You Win creative
Laila BrockSVP, Strategic Partnerships and Community Impact @ Atlanta Dream (WNBA)Playfly.com/contact
Danny BryanHead Coach of Men's Tennis @ LSUPlayfly.com/howwewinforyou
Abe FrankCompliance, NCAA Division IPlayfly.com — RevMax creative
Connor GriffinAssistant Director of Event Management @ MichiganPlayfly.com/contact
M. Hernan—Spectrum–UCF story (editorial link)
Douglas Hostler—Playfly.com (sponsor blurb)
Michael HurleyDirector of Operations, Men's Soccer @ LafayetteSpectrum–UCF story (editorial link)
Leo JenkinsOwner @ World of Sport ToursPlayfly.com — RevMax creative
JJ Litten—Playfly.com (sponsor blurb); Spectrum–UCF story (editorial link)
Steve LondonArea and National Representative @ Association of Former Students of Texas A&M UniversityPlayfly.com — RevMax creative
John LucasAsst. Vice Chancellor, University Communications @ WisconsinSpectrum–UCF story (ad graphic)
Andrew PapaefthemiouDirector, Corporate Partnerships @ Miami Athletics / Hurricane Global Partnerships at LegendsSpectrum–UCF story (editorial link)
Maddie Priestly—Playfly.com/contact
Mark RayDir. Human Performance and Wellness Program @ US Army Special Ops CommandSpectrum–UCF story (editorial link)
A. ReedStudent @ UNLVPlayfly.com — Help You Win creative
Randy RigaliExecutive Director, Bulldog Foundation / Assistant AD for Development @ Fresno StatePlayfly.com (sponsor blurb)
BowlJet SalesWorks @ BowlJet, LLCPlayfly.com (sponsor blurb)
(name not on file)—Playfly.com (sponsor blurb)
(name not on file)—Playfly.com — Stay Ahead creative
(name not on file)—Spectrum–UCF story (ad graphic)
 

Power Four AD tracker

Cumulative log of every sitting Power Four Athletic Director who has clicked a Playfly link since tracking began.

Athletic DirectorSchoolConferenceClick dateLink clicked
Chad WeibergOklahoma State UniversityBig 12Aug 27, 2026Playfly Insights CFB viewership study (Sports Business Journal)
Graham NeffClemson UniversityACCAug 27, 2026Playfly Insights CFB viewership study (Sports Business Journal)
Terry MohajirUniversity of Central FloridaBig 12Sep 4, 2026playfly.com (standing sponsor blurb)

College.town · D1.ticker & CRO.ticker · Prepared September 14, 2026