D1.ticker / CRO.ticker
Playfly Engagement Recap
September 12 – September 18, 2026
Verified clicks only · D1.ticker & CRO.ticker
Impressions
224,829
+6.6% wk/wk
prior week 210,905
−5.0% vs 3-wk avg
Verified clicks
79
+113.5% wk/wk
prior week 37
−13.8% vs 3-wk avg
Unique clickers
70
+125.8% wk/wk
prior week 31
−14.3% vs 3-wk avg
 Clicks by placement
LinkVerified clicksUnique clickers
playfly.com/1713
sportsbusinessjournal.com/articles/2026/09/15/cfb-helmet-deals-enter-market-amid-jersey-on-field-surge/1717
ecupirates.com/news/2026/9/17/general-pirate-nation-gets-its-own-credit-card1211
youtu.be/6GC4cxtWAag1111
playfly.com/college99
playfly.com/howwewinforyou55
playfly.com/contact44
playfly.com/pro33
youtube.com/watch11
Total7970
 Most-clicked item
Third-party coverage · Sports Business Journal · 17 unique clickers
CFB helmet deals enter market amid jersey, on-field surge
 “SBJ’s Irving Mejia-Hilario points out the helmet placements arrive as multimedia rights partners navigate a sudden influx of newly approved commercial inventory and Playfly President of Sports Properties Christy Hedgpeth cautions against prematurely bundling the new assets at a discount and explained how the helmet space still delivers for sponsors: ‘From a prestige standpoint, I actually think it’s fairly comparable [to jersey patches]. It’s attached to an athlete. Something that is a brand that is touching the athlete, something they’re wearing, I think is incredibly valuable from a perception standpoint and what it means.’”
 Ad graphics this period
CreativeDestinationFirst appearedSendsVerified clicksUnique clickers
Playfly2200.gif
playfly.com/collegeSep 12244
PlayflyCRO2.gif
playfly.com/contactSep 13100
Playfly3Services.gif
playfly.com/howwewinforyouSep 14133
PlayflyES091126.gif
playfly.com/collegeSep 15133
PlayflyChiefRevOrganization.gif
playfly.com/contactSep 15144
PlayflyPlaymakers090126.gif
youtube.com — Playfly PlaymakersSep 15211
PlayflyStayAhead0326.gif
playfly.com/#StayAheadSep 16111
Playfly85_.gif
playfly.com/proSep 16133
PlayflyPSUNIL.gif
playfly.com/collegeSep 17122
PlayflyDataLeader.gif
playfly.com/howwewinforyouSep 17122
PlayflyHelpYouWin0326.gif
playfly.com/#HelpYouWinSep 18111
PlayflyComplex0326.gif
playfly.com/#ComplexSep 18122
 Editorial content mentioning Playfly
Third-party coverage · Sports Business Journal
CFB helmet deals enter market amid jersey, on-field surge
 “Playfly President of Sports Properties Christy Hedgpeth cautions against prematurely bundling the new assets at a discount: ‘From a prestige standpoint, I actually think it’s fairly comparable [to jersey patches]. It’s attached to an athlete… I think is incredibly valuable from a perception standpoint.’”
First appeared Sep 16  ·  2 sends  ·  17 verified clicks  ·  17 unique clickers
 
D1.ticker editorial · Playfly-brokered deal
Pirate Nation gets its own credit card
 “East Carolina’s Pirate Club and Impact Card are collaborating on a co-branded credit card and financial technology rewards platform… Playfly Sports provided the IP and assets for the partnership.”
First appeared Sep 17  ·  2 sends  ·  12 verified clicks  ·  11 unique clickers
 
Third-party coverage · Big Business On Campus podcast
Big 12 Commissioner Brett Yormark on commercial expansion
 “Big 12 Commissioner Brett Yormark visited with JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber on the Big Business On Campus podcast to discuss the league’s growth trajectory and commercial expansion.”
First appeared Sep 17  ·  2 sends  ·  11 verified clicks  ·  11 unique clickers
 
 Other Playfly placements
PlacementTypeSendsVerified clicksUnique clickers
Standing sponsor text blurb — “Learn more” → playfly.comText placement9139
One Playfly placement ran without drawing a verified click this period: the PlayflyCRO2.gif creative in the September 13 morning edition.
 Everyone who clicked
70 unique verified clickers — VIP subscribers first, then all others, each sorted alphabetically by last name.
NameNotesWhat they clicked
VIP subscribers (11)
Jared BenkoVIPExecutive Deputy AD @ Auburnplayfly.com/pro
Jim DelaneyVIPFormer Commissioner @ Big TenBig Business On Campus podcast
Dennis KalinaVIPDeputy Director of Athletics @ BinghamtonSBJ helmet-branding story
Loretta LamarVIPSenior Associate A.D./Compliance & Senior Woman Admin. @ Navyplayfly.com/howwewinforyou
Bo NahstollVIPVP of Development @ Florida Stateplayfly.com/howwewinforyou
Marc RyanVIPSr. Associate AD @ MinnesotaSBJ helmet-branding story
Kaitlyn Vincek CoxVIPSenior Vice President / Chief Operating Officer, Tiger Athletic Foundation @ Louisiana State Universityplayfly.com/college
Scott WetherbeeVIPVice President / Director of Athletics @ Eastern MichiganSBJ helmet-branding story
Mike WierzbickiVIPDeputy Athletics Director / External Affairs @ MinnesotaSBJ helmet-branding story
Carla WilliamsVIPDirector of Athletics @ University of VirginiaSBJ helmet-branding story
Carter YoungVIPDeputy AD/Chief Revenue Officer @ Utah StateSBJ helmet-branding story
All other clickers (59)
Tim AndersonFormer Assoc. AD for Academics @ USF; self-employed consultantSBJ helmet-branding story
Joshua BakerAssociate AD of Revenue Generation & Community Engagement @ University of North FloridaECU / Impact Card story
Kevin BarefootDir. of Business Development @ TeamworksBig Business On Campus podcast
Doug BealFormer CEO @ USA Volleyballplayfly.com/howwewinforyou
Joyce Bell LimbrickFormer Executive Senior Associate AD / SWA @ USCplayfly.com (homepage)
Joanne BowersWomen's Gymnastics Head Coach @ San Jose State Universityplayfly.com/college
Brian BowsherSenior Director of Integrated Marketing @ College.townPlayfly Playmakers video
Ryan ChenaultVP of Marketing @ Columbus Blue JacketsSBJ helmet-branding story
Maggie CoatesManager, Business Operations @ Big Ten Conferenceplayfly.com/contact
Dee CraytonSports Communication student / football athlete @ Clemsonplayfly.com (homepage)
CL Drake—playfly.com (homepage)
Trip DurhamCEO @ 2D Consultingplayfly.com/college
Nate EbelCo-Founder @ Motion / Owner @ TEN31 Marketingplayfly.com (homepage)
Kelsey EdwardsFinance & Data Associate @ Notre DameSBJ helmet-branding story
Brian GabelGeneral Manager, Panther Sports Properties – Learfield @ University of Northern IowaECU / Impact Card story
Richard GianniniExec. Dir. of Bahamas Bowl – ESPN Eventsplayfly.com/howwewinforyou
Ravin GilbertDirector of Social Responsibility and Engagement @ Ole Missplayfly.com/contact
Chris GrayFormer Athletics Director, Digital & Video @ Stanford UniversityECU / Impact Card story
Kevin GuyPresident / Head Coach @ Arizona Rattlersplayfly.com/contact
Maddie Hebert—Big Business On Campus podcast
Chelsea Rayne HermanAD @ Puget SoundSBJ helmet-branding story
Luke HolcombBusiness Development @ Crimson Tide Sports Marketingplayfly.com/college
Michael HurleyDirector of Operations, MSOC @ LafayetteSBJ helmet-branding story; Big Business On Campus podcast
Eva Ingram—playfly.com/college
Brian JesterAssociate Director of Athletics, Corporate Partnerships @ Binghamton Universityplayfly.com (homepage)
Jason KesnerAssociate Athletic Director of Compliance @ University of Denverplayfly.com (homepage)
Wayne KimmelManaging Partner @ SeventySix CapitalBig Business On Campus podcast
BaldLook Kohler—playfly.com/college
Christian KuehneVP, Business Development @ BridgeAthleticECU / Impact Card story
JJ Litten—playfly.com (homepage)
EK M.Student @ Mississippi StateECU / Impact Card story; Big Business On Campus podcast
Darius MaizeAssistant AD for Corporate Partnerships @ UTRGVSBJ helmet-branding story
Jonah Martin—playfly.com/college
Vin McCaffreyChief Executive Officer @ Game PlanECU / Impact Card story; Big Business On Campus podcast
Cade McGlynnAssociate Athletic Director, Annual Fund @ Coastal CarolinaECU / Impact Card story
Danie N.Student @ UNLVplayfly.com (homepage)
Berj NajarianChief of Staff – Football @ Boston CollegeSBJ helmet-branding story
Richard NeumannPresident @ Neumann and Associatesplayfly.com/howwewinforyou
Jon Peterson—playfly.com/college
Jonathan PlattenDirector @ National Association of Collegiate Directors of Athletics (NACDA)Big Business On Campus podcast
Brian Rhees—SBJ helmet-branding story
JP Riley—playfly.com (homepage)
Dave RobertsVice President @ Summit Athleticsplayfly.com (homepage)
J.T. RoganAccount Executive @ Drive & CompanyECU / Impact Card story
Molly RoskinAccount Coordinator @ Playfly Sportsplayfly.com (homepage)
Thomas Thomas JrSenior Partnerships Executive @ Teamworks / Co-Founder & CEO @ Basepathplayfly.com/pro
CSH Ticker—SBJ helmet-branding story
Joe TuckerProject Manager, Facilities Design and Construction @ Murray Stateplayfly.com/college
Gib VersfeldSports Consultant @ Deloitte Consulting / Founder @ Crease CrewECU / Impact Card story
R. W.Works @ College Sports CompanyBig Business On Campus podcast
Michael WaddellFounder @ Brentwood PartnersECU / Impact Card story
Christopher WilliamsAssistant Director for Athletic Communications @ Queensplayfly.com (homepage)
Brian WiniarskiAssociate Athletic Director for Advancement @ LafayetteECU / Impact Card story
Lucas WorrellMen's Basketball Associate Head Coach @ MuskingumBig Business On Campus podcast
Playing YourBest—playfly.com/contact
Name not on fileWorks @ NIL NewsstandSBJ helmet-branding story; Big Business On Campus podcast
Name not on file—SBJ helmet-branding story
Name not on file—playfly.com/pro
Name not on file—playfly.com (homepage)
 Power Four AD tracker
Cumulative log — every sitting ACC, Big Ten, Big 12 or SEC Director of Athletics who has clicked a Playfly link to date.
Athletic DirectorSchoolConferenceClick dateLink clicked
Carla WilliamsUniversity of VirginiaACCSep 16, 2026Playfly’s Christy Hedgpeth on helmet branding (Sports Business Journal)
Graham NeffClemson UniversityACCAug 27, 2026Playfly Insights CFB viewership study (Sports Business Journal)
Terry MohajirUniversity of Central FloridaBig 12Sep 4, 2026playfly.com (standing sponsor blurb)
Chad WeibergOklahoma State UniversityBig 12Aug 27, 2026Playfly Insights CFB viewership study (Sports Business Journal)
Playfly Engagement Recap · D1.ticker & CRO.ticker · September 12–18, 2026 · A College.town property