D1.ticker / CRO.ticker

Playfly Engagement Recap

September 26 – October 2, 2026

Verified clicks only · D1.ticker & CRO.ticker

Impressions

208,263

-3.1% wk/wk

prior week: 214,953

-5.8% vs 4-wk avg

Verified clicks

108

-44.6% wk/wk

prior week: 195

0.0% vs 4-wk avg

Unique clickers

-34.7% wk/wk

prior week: 147

+8.2% vs 4-wk avg

Clicks by placement

Destination	Verified clicks	Unique clickers
sportsbusinessjournal.com/Articles/2026/10/01/wake-forest-moves-multimedia-rights-to-playfly-sports/	30	30
a18b2e91-84dd-4006-a226-2a03b073039a.filesusr.com/ugd/f74772_0c0bab7828b248fe81cf0c7cc6e148fe.pdf	17	16
go.fliplink.me/view/D4D83900-26D5-4561-926D-D46476A9FDE9	16	16
playfly.com/post/playfly-sports-selected-as-multimedia-rights-partner-of-wake-forest-athletics	9	8
playfly.com/ (sponsor text blurb)	12	7
playfly.com/post/atlantic-10-conference-taps-playfly-sports-for-ticket-sales	7	7
youtube.com/watch?v=jaCSt2pizPo	5	5
youtube.com/watch?v=hovj9rB-AtI	5	5
playfly.com/college	5	4
playfly.com/ (Inc. 5000 creative)	2	2
Total	108	96

Most-clicked item

Wake Forest moves multimedia rights to Playfly Sports

“As we bring The Grounds to life in 2027, we want a partner who understands how professional sports franchises build lasting commercial ecosystems around their venues, and Playfly’s experience doing exactly that makes them the right fit.” — John Currie, Wake Forest Vice President & Director of Athletics

Ad graphics this period

Asset & destination	First ran	Sends	Clicks	Unique
PlayflyBaylorNILAmmonsLaw.gif → playfly.com/college	09/26	1	5	4
PlayflyPremiumFanscore3.gif → go.fliplink.me/view/D4D83900-26D5-4561-926D-D46476A9FDE9	09/27	4	8	8
PlayflyInc5000.gif → playfly.com/	09/28	2	2	2
PlayflyPlaymakersMelanie.gif → youtube.com/watch?v=jaCSt2pizPo	09/28	1	5	5
PlayflyPremiumFanscore4.gif → go.fliplink.me/view/D4D83900-26D5-4561-926D-D46476A9FDE9	09/29	1	2	2
PlayflyPremiumFanscore2.gif → go.fliplink.me/view/D4D83900-26D5-4561-926D-D46476A9FDE9	09/30	2	6	6
PlayflyWakeForest.gif → playfly.com/post/playfly-sports-selected-as-multimedia-rights-partner-of-wake-forest-athletics	10/01	2	9	8
PlayflyWFU2.gif → playfly.com/post/playfly-sports-selected-as-multimedia-rights-partner-of-wake-forest-athletics	10/02	1	0	0

Editorial content mentioning Playfly

Item	First ran	Sends	Clicks	Unique
Wake Forest moves multimedia rights to Playfly Sports “Wake Forest has agreed to a multi-year deal, with options to extend, to have Playfly Sports replace Learfield as its exclusive multimedia rights holder and corporate sales arm.”	Oct 1	2	30	30
Playfly research: a structural pricing cliff in college premium seating “Entry-level premium seats cost a median of 93% more than top standard seats across the Group of Six, compared to a 19% jump in the Power Four and a 6% discount in the NFL, according to research from Playfly Sports.”	Sep 27	2	17	16
Atlantic 10 inks multi-year ticketing partnership with Playfly Sports “The company will work to generate increased revenue through sales of a full-ticket menu, including all-session packages, group tickets, premium and individual tickets.”	Oct 1	2	7	7
Northwestern AD Mark Jackson on Big Business on Campus “Northwestern AD Mark Jackson joined the Big Business on Campus podcast with JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber to discuss tonight’s opening of the Ryan Field and more.”	Oct 2	2	5	5

Other Playfly placements

Placement	Type	Sends	Clicks	Unique
Standing sponsor text blurb “Playfly Sports, the sports industry’s leading revenue maximization company…” → playfly.com	Sponsor boilerplate	9	12	7

One Playfly placement ran without drawing a verified click this period: the PlayflyWFU2.gif creative in the October 2 D1.ticker morning edition.

Everyone who clicked

All 96 unique verified clickers — VIP subscribers first, then remaining subscribers, each sorted alphabetically by last name.

Name	Notes	What they clicked
Ross BjorkVIP	Senior VP / AD @ Ohio State	SBJ: Wake Forest MMR to Playfly
Jen BlockVIP	Executive Director of Athletics @ Air Force	Playfly FanScore premium report (PDF)
Greg BrownVIP	Operating Partner @ Providence Equity Partners / Former CEO & President @ Learfield	SBJ: Wake Forest MMR to Playfly
John CurrieVIP	Vice President & Director of Athletics @ Wake Forest University	SBJ: Wake Forest MMR to Playfly
Chris FullerVIP	Former Deputy AD for External Affairs	SBJ: Wake Forest MMR to Playfly
Scott GarrettVIP	Senior Deputy Athletics Director/Chief Operating Officer @ Wake Forest	SBJ: Wake Forest MMR to Playfly
Nick JoosVIP	Deputy AD/Chief External Affairs Officer @ New Mexico	SBJ: Wake Forest MMR to Playfly
Janeen LalikVIP	Deputy Athletics Director/Senior Woman Administrator @ Wake Forest University	SBJ: Wake Forest MMR to Playfly
Brandon MacneillVIP	Deputy Athletic Director and Chief Operating Officer @ Denver	SBJ: Wake Forest MMR to Playfly
Geoff PolglaseVIP	Deputy Director of Athletics, Chief Athletics Operations Officer @ James Madison University	Playfly FanScore premium report (PDF)
Reid SigmonVIP	Senior Deputy AD / Chief Business and Revenue Officer @ Navy	Playfly FanScore ad unit
Susan WenteVIP	President @ Wake Forest	SBJ: Wake Forest MMR to Playfly
CV AS		Playfly FanScore ad unit
Josh Barnett	Executive Sports Editor @ Buffalo News / Former Director of Content @ USA Today Sports Media Group	Playfly FanScore premium report (PDF)
Kevin Best	Senior Director of Media Relations @ University of North Carolina at Chapel Hill	Playfly FanScore ad unit
Richard Bogdan	Assistant AD - Compliance @ UVU	Playfly FanScore ad unit
Mark Bohling	Assistant AD for Facilities & Operations @ Texas A&M Corpus Christi	Playfly Playmakers video
Brian Bowsher	Senior Director of Integrated Marketing @ College.town	Playfly post: Wake Forest MMR
Ethan Britton	Project Manager, Communications @ The Results Company	SBJ: Wake Forest MMR to Playfly
Steven Brown	Associate A.D./Bulldog Club Finance @ Mississippi State University	Playfly post: Wake Forest MMR
Kelly Brummett	Visiting Clinical Assistant Professor of Business Law and Ethics - Kelley School of Business @ Indiana University Bloomington	Playfly FanScore premium report (PDF)
Chip Bryant	Vice President and Chief Philanthropy Officer @ Covenant Health / Former Vice Chancellor of Advancement @ Tennessee	SBJ: Wake Forest MMR to Playfly
Schos C		Playfly post: Wake Forest MMR
Chad Cardinal	Senior Vice President / Head of Playfly Aspire Properties @ Playfly Aspire	Playfly post: Atlantic 10 ticketing
Leslie Claybrook	GM @ Birmingham Squadron	Playfly post: Atlantic 10 ticketing
Dustin Coder	Director, Ticket Sales & Service @ University of California, Berkeley	Playfly FanScore premium report (PDF)
Collie	Student @ UNLV	Playfly FanScore ad unit
Nate Cook	Public Policy and Economics Student (Pre-Law Track) @ Indiana University Bloomington	Playfly post: Wake Forest MMR
Alexis Corbitt		SBJ: Wake Forest MMR to Playfly
E Cuslim		SBJ: Wake Forest MMR to Playfly
Lauren Defalco	Head Women's Basketball Coach @ Seton Hall	playfly.com — Inc. 5000 ad
Gene DeFilippo	Senior Executive Director @ Turnkey Sports and Entertainment	SBJ: Wake Forest MMR to Playfly
Steve Demots	Chief Commercial Officer and Head of Alliances @ FEVO	SBJ: Wake Forest MMR to Playfly
Pete Derzis	Senior VP and General Manager, ESPN Regional Television. Charlotte, NC	Playfly FanScore premium report (PDF)
Gio Desantis	Sport Industry Student @ Ohio State	playfly.com — sponsor blurb
John DeVaul	Corporate Executive @ AT&T	Playfly FanScore ad unit
Kydani Dover	Director of Learning Services @ Pennsylvania State University	Playfly Playmakers video
Trip Durham	CEO @ 2D Consulting	SBJ: Wake Forest MMR to Playfly
Gabe Feldman	SportsLawGuy	Playfly FanScore premium report (PDF)
Cameron Fisher	Works @ FanThreeSixty	Playfly FanScore ad unit
Tony Fowler	VP, Business Operations @ BeCore	Playfly FanScore ad unit
Nick Garner	EVP at Two Circles	SBJ: Wake Forest MMR to Playfly
Tag Garson	President @ Excelsior Sports and Entertainment	SBJ: Wake Forest MMR to Playfly
David Gibson	Founder and CEO @ SportsMarkit / Advisor and Adjunct Professor @ Georgetown University	playfly.com/college
Noah Hahn	Administration Fellow / Special Projects Assistant @ Wake Forest University	Playfly post: Wake Forest MMR
Jacob Harrison	Senior Associate @ Arctos Partners / Former Analyst - TMT Investment Banking @ Goldman Sachs	Big Business on Campus podcast
Mason Hays	Post-Baccalaureate Athletics Assistant @ Hendrix College	Playfly post: Atlantic 10 ticketing; SBJ: Wake Forest MMR to Playfly
Jason Heggemeyer	Associate Director of Athletics, Ticketing and Sales & Customer Service @ Illinois	SBJ: Wake Forest MMR to Playfly
Adam Hermann	Assistant AD for Olympic Sports Performance @ Northwestern	Big Business on Campus podcast
Jay Huffman	Founder & CEO @ Champ AI	Playfly FanScore ad unit
Michael Hurley	Director of Operations MSOC @ Lafayette	SBJ: Wake Forest MMR to Playfly
Matt Insell	Women's Basketball Associate Head Coach @ Middle Tennessee	Playfly FanScore premium report (PDF)
Bob Johnson	President of The R.H. Johnson Company	playfly.com/college
Michael Kabbes		Playfly Playmakers video
Kyle Kepler	WOMEN'S CROSS COUNTRY/TRACK & FIELD Head Coach @ Utah	playfly.com — sponsor blurb
Glenn Kiriyama	Athletics Purchasing Officer @ Binghamton	Playfly FanScore ad unit
Adam Kopperud	Sales Director @ 4Topps Premium Seating	SBJ: Wake Forest MMR to Playfly
JJ Litten		playfly.com — sponsor blurb
KR Mack		Playfly post: Wake Forest MMR
Chris Marinak	President @ Playfly Sports	SBJ: Wake Forest MMR to Playfly
Jonah Martin		Playfly FanScore premium report (PDF)
JK Mason		SBJ: Wake Forest MMR to Playfly
Taylor Mudd	Assistant AD - Development @ Murray State	Playfly FanScore premium report (PDF)
Brian Ogden	Director/Communications @ Mississippi State University	Playfly FanScore ad unit
Dan Osipow	SVP, Sponsorship and Alliance Marketing @ Bank of the West	SBJ: Wake Forest MMR to Playfly
Alex Penewell	Associate Commissioner, Championships and Sport Administration @ West Coast Conference	Playfly post: Atlantic 10 ticketing
Jason Penry	Founder / Principal Consultant @ Penry Advisors	Playfly FanScore premium report (PDF)
Madison Phillips	Business Development Manager @ Gameday Logistics	Playfly FanScore ad unit
Jonathan Platten	Director of Creative Services @ National Association of Collegiate Directors of Athletics (NACDA)	Playfly post: Atlantic 10 ticketing; SBJ: Wake Forest MMR to Playfly; Big Business on Campus podcast
Marcus Rance	Co-Founder @ Lockerverse	playfly.com — sponsor blurb
Scott Randall	Vice President of Engineering @ Champ Software, Inc	Playfly FanScore premium report (PDF)
Chris Reynolds	Vice President of Intercollegiate Athletics @ Bradley	Playfly Playmakers video
Niko Roberts	Assoc. Commissioner, Men's & Women's Bball @ MWC	Playfly post: Atlantic 10 ticketing
DL Roudy		Playfly FanScore ad unit
Thom Savage	Director of Annual Giving @ University of Florida	Playfly FanScore premium report (PDF)
Josh Scholten	Director of Amateur Sport @ Drug Free Sport International	playfly.com/college
Kristine Schroeder	Chief People and Culture Officer @ Learfield	Playfly FanScore ad unit
Gene Smith	Member, Board of Directors @ Fiesta Bowl Organization / Retired and Former Senior Vice President/Athletic Director @ Ohio State University	Playfly FanScore premium report (PDF)
Fred Smith	Founder and Principal @ Divitiae Advisors	Playfly FanScore premium report (PDF)
Colson Smith	Student @ Appalachian State	Playfly Playmakers video
M Smolens		Playfly post: Atlantic 10 ticketing
Lizzie Snyder Bologna	Legal and Research Specialist @ Altius Sports Partners	SBJ: Wake Forest MMR to Playfly
Alexis Spivey	Student / Women's Soccer Athlete @ Coker	playfly.com — sponsor blurb
Thomas Stevens		SBJ: Wake Forest MMR to Playfly
Frank Sullivan	Former Associate Commissioner @ the America East Conference	Playfly FanScore ad unit
Ben	Works @ Spotlight Studio	playfly.com/college; Playfly post: Wake Forest MMR
Makenna	Works @ Equipe	playfly.com — sponsor blurb
(name not on file)	Works @ NIL Newsstand	Playfly FanScore premium report (PDF)
Bob Vecchione	Former CEO @ NACDA	playfly.com — Inc. 5000 ad
W	Student @ University of Southern Mississippi	playfly.com — sponsor blurb
Mike Waddell	Founder @ Brentwood Partners	SBJ: Wake Forest MMR to Playfly
Clay Walker	General Manager, UVA NIL @ Virginia	Big Business on Campus podcast
Ron Wellman	Retired AD @ Wake Forest	Playfly post: Wake Forest MMR
Mark Wilson	Senior Director, Recruiter Relations & Technology @ Ohio State	SBJ: Wake Forest MMR to Playfly
(name not on file)		Playfly FanScore ad unit
(name not on file)		Big Business on Campus podcast

Power Four AD tracker

Cumulative log of every sitting ACC, Big Ten, Big 12 or SEC Director of Athletics who has clicked a Playfly link, carried forward from week to week.

Athletic Director	School	Conference	Clicked	What they clicked
Chad Weiberg	Oklahoma State University	Big 12	Aug 27	Playfly Insights CFB viewership study
Graham Neff	Clemson University	ACC	Aug 27	Playfly Insights CFB viewership study
Terry Mohajir	University of Central Florida	Big 12	Sep 4	standing sponsor text blurb
Carla Williams	University of Virginia	ACC	Sep 16	Playfly's Christy Hedgpeth on helmet branding
Bryan Blair	Syracuse University	ACC	Sep 20	Playfly Sports FanScore: The Premium Opportunity in College Sports
John Currie	Wake Forest University	ACC	Sep 21	Playfly Sports FanScore: The Premium Opportunity in College Sports
John Currie	Wake Forest University	ACC	Oct 1	SBJ: Wake Forest moves multimedia rights to Playfly Sports
Ross Bjork	Ohio State University	Big Ten	Oct 2	SBJ: Wake Forest moves multimedia rights to Playfly Sports

Prepared by College.town · D1.ticker & CRO.ticker · Verified clicks only · September 26 – October 2, 2026