D1.ticker / CRO.ticker

Playfly Engagement Recap

October 3 – October 9, 2026
Verified clicks only · D1.ticker & CRO.ticker
Impressions
222,817
+5.8% wk/wk
prior week 210,590
+2.6% vs 4-wk avg
Verified clicks
29
-74.3% wk/wk
prior week 113
-73.5% vs 4-wk avg
Unique clickers
26
-74.0% wk/wk
prior week 100
-71.0% vs 4-wk avg

Clicks by placement

DestinationVerified clicksUnique clickers
Playfly FanScore report
go.fliplink.me/view/D4D83900-26D5-4561-926D-D46476A9FDE9
1715
Playfly.com sponsor blurb
playfly.com/
87
Playfly / Wake Forest MMR announcement
playfly.com/post/playfly-sports-selected-as-multimedia-rights-partner-of-wake-forest-athletics
22
Playfly College
playfly.com/college
22
Total2926

Most-clicked item

Top placement · 15 unique clickers
Playfly Sports FanScore: The Premium Opportunity in College Sports
“Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams and 65+ college athletic departments.”
Playfly FanScore creative

Ad graphics this period

CreativeFirst appearedSendsVerified clicksUnique clickers
PlayflyPremiumFanscore4.gifPlayflyPremiumFanscore4.gifOct 3477
PlayflyPremiumFanscore2.gifPlayflyPremiumFanscore2.gifOct 4376
PlayflyPremiumFanscore3.gifPlayflyPremiumFanscore3.gifOct 5332
PlayflyWakeForest.gifPlayflyWakeForest.gifOct 6122
PlayflyTAMUAndys.gifPlayflyTAMUAndys.gifOct 9122
Playfly_FanScore_Chart.gifPlayfly_FanScore_Chart.gifOct 9100
Playfly_FanScore_Smaller.gifPlayfly_FanScore_Smaller.gifOct 9100

Editorial content mentioning Playfly

No editorial coverage of Playfly was identified in this period’s 14 sends.

Other Playfly placements

PlacementTypeSendsVerified clicksUnique clickers
Standing sponsor text blurb
playfly.com/
Text link987
Three of the period’s 14 sends carried a Playfly placement that drew no verified clicks.

Everyone who clicked

All 26 unique verified clickers — VIP subscribers first, then alphabetically by last name.
NameNotesWhat they clicked
Michael Anthony VIPFounder & CEO @ BenchmarkPlayfly FanScore report (ad creative)
Lindsey Cornwell VIPSenior Associate Athletic Director, Policy, Risk & People @ UCLAPlayfly FanScore report (ad creative)
Sean Ferrera VIPDeputy Athletic Director for External Relations @ State University of New York at BuffaloPlayfly FanScore report (ad creative)
Joe LaBue VIPDeputy Athletic Director/Chief Revenue Officer @ University of MarylandPlayfly / Wake Forest MMR announcement
François McGillicuddy VIPPresident @ Big Ten NetworkPlayfly FanScore report (ad creative)
Chris Thomasson VIPExecutive Associate AD - Internal Affairs @ University of North Carolina at CharlottePlayfly FanScore report (ad creative)
Dawon BakerAssociate AD/Impact & Strategic Engagement @ University of Colorado BoulderPlayfly FanScore report (ad creative)
Karl BensonFormer Commissioner @ Sun Belt ConferencePlayfly FanScore report (ad creative)
E BudaUnknownPlayfly FanScore report (ad creative)
James BuddieUnknownPlayfly College
Dee CraytonStudent / Football Athlete @ UNLVPlayfly.com (sponsor text blurb)
L ElsethUnknownPlayfly FanScore report (ad creative)
Brett GerstenblattWorks @ Playfly SportsPlayfly / Wake Forest MMR announcement
Mark GoldbergOwner of Momentum MediaPlayfly FanScore report (ad creative)
Austin HakansonGraduate Student @ North Dakota StatePlayfly.com (sponsor text blurb)
Scott JackmanDirector of Sales @ Texas Christian UniversityPlayfly FanScore report (ad creative)
JJ LittenUnknownPlayfly.com (sponsor text blurb)
Ann MurrayCo-founder @ ScheduletePlayfly FanScore report (ad creative)
Billy PeckAssociate Athletic Director for Revenue & Special Projects @ University of DenverPlayfly FanScore report (ad creative)
Michelle RickHead Women's Soccer Coach @ Robert Morris UniversityPlayfly College
David ShimbergChief Marketing Officer @ GloBall LifePlayfly.com (sponsor text blurb)
Gene SmithMember, Board of Directors @ Fiesta Bowl Organization / Retired and Former Senior Vice President/Athletic Director @ Ohio State UniversityPlayfly FanScore report (ad creative)
Thomas Thomas JrSenior Partnerships Executive @ Teamworks / Co-Founder/CEO @ BasepathPlayfly FanScore report (ad creative)
Kurt VarricchioPresident @ KVA Sports LLC / Vice President, Baseball Recruiting @ Premier Talent Sports and EntertainmentPlayfly.com (sponsor text blurb)
Russ WilliamsTransition Coach, Speaker, Author & HostPlayfly.com (sponsor text blurb)
Sean ZornStudent @ DelawarePlayfly.com (sponsor text blurb)

Power Four AD tracker

Cumulative log — every sitting ACC, Big Ten, Big 12 or SEC Director of Athletics who has clicked a Playfly link to date.
Athletic DirectorSchoolConferenceClicked
Chad WeibergOklahoma State UniversityBig 12Aug 27
Graham NeffClemson UniversityACCAug 27
Terry MohajirUniversity of Central FloridaBig 12Sep 4
Carla WilliamsUniversity of VirginiaACCSep 16
Bryan BlairSyracuse UniversityACCSep 20
John CurrieWake Forest UniversityACCSep 21
John CurrieWake Forest UniversityACCOct 1
Ross BjorkOhio State UniversityBig TenOct 2
College.town · Playfly Engagement Recap · October 3–9, 2026 · Verified clicks only, D1.ticker & CRO.ticker