Scout Financial Engagement Recap — Sept 26-Oct 2, 2026

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Scout Financial

Engagement Recap · September 26 – October 2, 2026

Verified clicks only · D1.ticker morning & Evening Standard editions

Verified clicks 18 in the reporting week	Unique clickers 17 distinct subscribers	VIP clicks 2 from VIP subscribers	Sends w/ placement 6 editions carrying Scout content
Total opens 122,887 every open counted, including repeat opens by the same person		Open rate 49.0% unique openers per edition ÷ delivered (76,828 of 156,893 across the 5 editions)

Creative that ran

Creative	Edition & destination	Clicks
ScoutUSF.jpg	Evening Standard — Friday, September 25, 2026 Delivered 30,413 · Open rate 55.2% scout-financial.com — USF partnership	1
ScoutWhenWeSayAllPayments.jpg	Evening Standard — Monday, September 28, 2026 Delivered 31,604 · Open rate 45.7% meetings-na2.hubspot.com/jkoeneman — book a meeting	3
ScoutWisconsin.jpg	Evening Standard — Tuesday, September 29, 2026 Delivered 31,611 · Open rate 48.1% scout-financial.com — Wisconsin partnership (creative link)	1
ScoutGoodEnoughTech.jpg	Evening Standard — Wednesday, September 30, 2026 Delivered 31,644 · Open rate 45.2% meetings-na2.hubspot.com/jkoeneman — book a meeting	0
ScoutEveryOtherVendor.jpg	News from Wednesday, September 30, 2026 Targeted to Business/Finance/HR subscribers (~3,013) · Edition delivered 31,641 · Open rate 52.0% meetings-na2.hubspot.com/jkoeneman — book a meeting	0

Each placement carries its own tracked link, so these per-placement counts are exact; image creatives drew 5 of the week’s 18 clicks, and the editorial news item below drew the other 13. Clicks are counted by click date, so the Sept 25 Evening Standard appears for a click received on Sept 26. Placements with 0 clicks are shown because they ran in the period. Open figures cover the five editions delivered to the full list (the 9/30 morning edition is excluded because its Scout creative went to a segment), are edition-level, and are as of October 5.

Editorial mention

News item as published

Wisconsin signs a multi-year partnership with Scout to provide Badger student-athletes with personalized financial literacy education, one-on-one support, professional tax preparation and a secure mobile app to manage taxes, savings, LLC formation and long-term planning. (link)

Link goes to the Scout blog post on the Wisconsin partnership.

Edition	Delivered	Open rate	Clicks	Unique
News from Tuesday, September 29, 2026	31,621	50.9%	6	6
Evening Standard — Tuesday, September 29, 2026	31,611	48.1%	7	6

Clicks by destination

Destination	Clicks	Unique
Blog — Wisconsin partnership	14	13
Book a meeting — HubSpot	3	3
Blog — USF partnership	1	1
Total	18	17

Who clicked

Name	Notes	Clicked
Kevin Almond VIP kalmond6@gmail.com	Retired Executive Associate Athletics Director for Support Services & Administration @ Alabama	Blog — USF partnership
DiAndre Atwater diandre.atwater@elevatewith.com	Strategic Partnerships Lead @ Scout	Book a meeting — HubSpot
David Epstein depstein@jadesuites.com	Chief Executive Officer @ JadeSuites	Blog — Wisconsin partnership
Ian Frazier ifrazier@teamworks.com	Senior Account Executive @ Teamworks	Blog — Wisconsin partnership
Kevin Gold kgold@pillaraught.com	Labor and Employment, Intellectual Property Law	Blog — Wisconsin partnership
Terri Hoffman terri@marketingrefresh.com	Founder / CEO @ Marketing Refresh	Blog — Wisconsin partnership
Erin Holland erin.holland@altiussp.com	Account Executive @ Altius Sports Partners	Blog — Wisconsin partnership (2 clicks)
Kim Jenkins kim.jenkins@elevatewith.com	Works @ Scout	Blog — Wisconsin partnership
Bryan Karkoska karkobw@auburn.edu	Assistant Director of Sports Performance @ Auburn	Book a meeting — HubSpot
EK M ekm307@msstate.edu	Student @ Mississippi State	Blog — Wisconsin partnership
Joe Moeller jmoeller32@gmail.com	Former Vice President / General Manager - Learfield @ University of Arizona; Present Unknown	Blog — Wisconsin partnership
Unknown nilnewsstand@gmail.com	Works @ NIL Newsstand	Blog — Wisconsin partnership
Jonathan Platten jplatten@nacda.com	Director of Creative Services @ National Association of Collegiate Directors of Athletics (NACDA)	Blog — Wisconsin partnership
Terry Prentice VIP terry_a_prentice@yahoo.com	Deputy A.D./Bulldog Athlete Services @ Mississippi State University	Blog — Wisconsin partnership
Mitch Simmons simmonsm@umd.edu	Director of Operations @ University of Maryland	Blog — Wisconsin partnership
Gene Smith smitheugenedubois@gmail.com	Member, Board of Directors @ Fiesta Bowl Organization / Retired and Former Senior Vice President/Athletic Director @ Ohio State University	Book a meeting — HubSpot
Steve Thomas stevethomas247@gmail.com	Unknown	Blog — Wisconsin partnership

Editorial copy

No accompanying sponsor copy ran alongside the five image creatives (USF, “When We Say All Payments,” Wisconsin, “Good Enough Tech” and “Every Other Vendor”). Each was image-only with a click-through and no headline, blurb, caption or alt text. The one text mention of Scout in the week’s newsletters is the Wisconsin news item shown above under Editorial mention. Other occurrences of “Scout” in newsletter text were unrelated scouting references.

Verified clicks only, counted by click date across the Saturday–Friday week of September 26 – October 2, 2026. Creative shown at the asset served in each edition.