College.town newsletters
Scout Financial
Engagement Recap · October 10 – 16, 2026
Verified clicks only · D1.ticker morning & Evening Standard editions
Verified clicks
25
in the reporting week
Unique clickers
25
distinct subscribers
VIP clicks
6
from 6 VIP subscribers
Sends w/ placement
9
editions carrying creative
Total opens
250,821
every open counted, including repeat opens by the same person
Open rate
52.9%
unique openers per edition ÷ delivered (161,882 of 305,913 across the 9 editions)
Creative that ran
CreativeEdition & destinationClicks
ScoutVendorsCost.jpg
ScoutVendorsCost.jpg
Evening Standard — Monday, October 12, 2026
Delivered 34,662 · Open rate 45.9%
meetings-na2.hubspot.com/jkoeneman — book a meeting
0
ScoutUMass.jpg
ScoutUMass.jpg
News from Monday, October 12, 2026
Delivered 34,659 · Open rate 53.6%
scout-financial.com — UMass financial confidence
Served to all subscribers except VIP campus (non-athletics university) contacts
2
ScoutVendorsCost.jpg
ScoutVendorsCost.jpg
Evening Standard — Tuesday, October 13, 2026
Delivered 34,660 · Open rate 52.1%
meetings-na2.hubspot.com/jkoeneman — book a meeting
1
ScoutWhenWeSayAllPayments.jpg
ScoutWhenWeSayAllPayments.jpg
News from Tuesday, October 13, 2026
Delivered 28,665 · Open rate 52.7%
meetings-na2.hubspot.com/jkoeneman — book a meeting
0
ScoutWesternKentucky.jpg
ScoutWesternKentucky.jpg
Evening Standard — Wednesday, October 14, 2026
Delivered 34,653 · Open rate 50.9%
scout-financial.com — Western Kentucky partnership
4
ScoutODUNEW.jpg
ScoutODUNEW.jpg
News from Wednesday, October 14, 2026
Delivered 34,650 · Open rate 52.3%
scout-financial.com — Old Dominion tax story
7
ScoutODUNEW.jpg
ScoutODUNEW.jpg
Evening Standard — Thursday, October 15, 2026
Delivered 34,654 · Open rate 51.8%
scout-financial.com — Old Dominion tax story
1
ScoutUMass.jpg
ScoutUMass.jpg
News from Thursday, October 15, 2026
Delivered 34,654 · Open rate 60.3%
scout-financial.com — UMass financial confidence
9
ScoutVendorsCost.jpg
ScoutVendorsCost.jpg
Evening Standard — Friday, October 16, 2026
Delivered 34,656 · Open rate 56.5%
meetings-na2.hubspot.com/jkoeneman — book a meeting
1
Each placement carries its own tracked link, so these per-placement counts are exact. Clicks are counted by click date, so an edition can show clicks received after its send day. Placements with 0 clicks are shown because they ran in the period. Open figures cover all nine editions, are edition-level, and are as of October 19. Eight placements went to the full list; the Oct 12 UMass creative went to everyone except VIP campus (non-athletics university) subscribers.
Clicks by destination
DestinationClicksUnique
Blog — UMass financial confidence 11 11
Blog — Old Dominion tax story 8 8
Blog — Western Kentucky partnership 4 4
Book a meeting — HubSpot 2 2
Total 25 25
Who clicked
NameNotesClicked
Lori Anctil VIP
lanctil@siena.edu
Assistant Vice President/Deputy Director of Athletics/External Relations and Senior Woman Administrator @ Siena University Blog — Old Dominion tax story
Dave Bierwirth
david.bierwirth@american.edu
Associate Athletic Director @ American University Blog — Old Dominion tax story
Matt Burgenmeister
mburgemeister@theacc.org
Associate Commissioner for Compliance & Governance @ ACC Conference Blog — UMass financial confidence
Dan Carrington
dan.carrington@unlv.edu
Women's Swimming & Diving Assistant Coach @ UNLV Blog — UMass financial confidence
Karlie Clarkson
karlie.clarkson2005@gmail.com
Unknown Blog — UMass financial confidence
Philip Daniel
ptddaniel05@gmail.com
Business Management Student / Men's Track and Field Athlete @ VCU Blog — Old Dominion tax story
Brian Davis
bdavis@wearecollegetown.com
Senior Content Strategist @ College.town Blog — Old Dominion tax story
Logan Harper
logan@elevatewith.com
Manager,Partnership Solutions @ Elevate Blog — Old Dominion tax story
Andrew Herrick
aherrick@ltu.edu
Assistant Athletic Director for Athletic Operations/Interim Sports Information Director @ Lawrence Tech (NAIA) Book a meeting — HubSpot
Shehryar Humayun
shumayunr@yahoo.com
Box Office Manager @ Live Nation Entertainment Blog — Old Dominion tax story
Kim Jenkins
kim.jenkins@elevatewith.com
Works @ Scout Blog — UMass financial confidence
Ryan Koslen VIP
rkoslen@gmail.com
Chief Communications Officer @ Coastal Carolina University Blog — Old Dominion tax story
R Magill VIP
r.magill44@outlook.com
Unknown Blog — Western Kentucky partnership
Vin Mccaffrey
vin.mccaffrey@gmail.com
Chief Executive Officer @ Game Plan Blog — UMass financial confidence
Tom McElroy
tmcelroy525@gmail.com
Unknown Blog — UMass financial confidence
Jordan Nance
jpnance2@ncsu.edu
Associate General Counsel @ North Carolina State Blog — UMass financial confidence
Scott Perelman
scottbp7@gmail.com
Men's Tennis Assistant Coach @ Florida Blog — Western Kentucky partnership
John Piemontese
piemontese@comcast.net
Former Men's Basketball Assistant Coach @ Massachusetts Institute of Technology; Present Unknown Blog — UMass financial confidence
Chris Reynolds VIP
creynolds833@gmail.com
Vice President of Intercollegiate Athletics @ Bradley Book a meeting — HubSpot
Adam Schneberger VIP
adam.schneberger@foriowa.org
Associate VP for Athletics Development @ Iowa Blog — UMass financial confidence
Chris Shumate
shumatec@uab.edu
Men's Basketball Assistant Coach @ uab Blog — Western Kentucky partnership
Mike Vuraich VIP
mvuraich@mac-sports.com
Senior Associate Commissioner / CFO @ Mid-American Conference Blog — UMass financial confidence
Gordy Wagner
gordywagner@gmail.com
Principal @ Compass Motors Blog — Old Dominion tax story
Doc Wellman
rrw4@stmarys-ca.edu
Director of Basketball Operations @ Saint Mary's College Blog — Western Kentucky partnership
Mark Wilson
markwilsonoh@gmail.com
Senior Director,Recruiter Relations & Technology @ Ohio State Blog — UMass financial confidence
Verified clicks only, counted by click date across the Saturday–Friday week of October 10 – 16, 2026. Creative shown at the asset served in each edition.