College.town newsletters
Scout Financial
Engagement Recap · October 17 – 23, 2026
Verified clicks only · D1.ticker morning & Evening Standard editions
Verified clicks
66
in the reporting week
Unique clickers
60
distinct subscribers
VIP clicks
13
from 12 VIP subscribers
Sends w/ placement
9
editions carrying creative
Total opens
263,244
every open counted, including repeat opens by the same person
Open rate
55.2%
unique openers per edition ÷ delivered (171,858 of 311,610 across the 9 editions)
Creative that ran
CreativeEdition & destinationClicks
ScoutVendorsCost.jpg
ScoutVendorsCost.jpg
Evening Standard — Friday, October 16, 2026
Delivered 34,656 · Open rate 57.3%
meetings-na2.hubspot.com/jkoeneman — book a meeting
Sent the prior week; these clicks were received on October 17
2
ScoutInternational.png
ScoutInternational.png
News from Sunday, October 18, 2026
Delivered 34,640 · Open rate 63.6%
scout-financial.com — international tax blind spot
6
ScoutSMUNEW.jpg
ScoutSMUNEW.jpg
News from Monday, October 19, 2026
Delivered 34,643 · Open rate 53.4%
scout-financial.com — for schools page (image link) · 2 clicks
scout-financial.com — SMU athlete payments blog post (“Read here” text link) · 25 clicks
27
ScoutUMassNEW.jpg
ScoutUMassNEW.jpg
Evening Standard — Monday, October 19, 2026
Delivered 34,640 · Open rate 58.0%
scout-financial.com — UMass financial confidence
10
ScoutVendorsPayYouNEW.jpg
ScoutVendorsPayYouNEW.jpg
Evening Standard — Tuesday, October 20, 2026
Delivered 34,651 · Open rate 49.5%
scout-financial.com — for schools page
3
ScoutODUNEW.jpg
ScoutODUNEW.jpg
News from Wednesday, October 21, 2026
Delivered 34,482 · Open rate 52.7%
scout-financial.com — Old Dominion tax story
6
ScoutCampuses.png
ScoutCampuses.png
Evening Standard — Wednesday, October 21, 2026
Delivered 34,642 · Open rate 49.7%
scout-financial.com — athlete financial literacy
0
ScoutSMUNEW.jpg
ScoutSMUNEW.jpg
News from Thursday, October 22, 2026
Delivered 34,635 · Open rate 52.0%
scout-financial.com — SMU athlete payments at scale
1
ScoutWhenWeSayAllNEW.png
ScoutWhenWeSayAllNEW.png
Evening Standard — Thursday, October 22, 2026
Delivered 34,642 · Open rate 59.0%
scout-financial.com — for schools page
4
ScoutCampuses.png
ScoutCampuses.png
Evening Standard — Friday, October 23, 2026
Delivered 34,635 · Open rate 58.5%
scout-financial.com — athlete financial literacy
7
Clicks are attributed to the edition they came from, so these per-placement counts are exact. Clicks are counted by click date, so an edition can show clicks received after its send day; the October 16 Evening Standard row shows 2 clicks received on October 17, the first day of this reporting week. The October 19 morning edition placement carried two links (the creative image to the Scout for-schools page and a “Read here” text link to the SMU blog post); both are shown. Placements with 0 clicks are shown because they ran in the period. Open figures cover the nine editions that carried creative this week (the October 16 edition is not included), are edition-level, and are as of October 26. All nine placements went to the full list.
Clicks by destination
DestinationClicksUnique
Blog — SMU athlete payments at scale 26 25
Blog — UMass financial confidence 10 10
Scout website — For schools 9 7
Blog — Athlete financial literacy 7 7
Blog — International tax blind spot 6 5
Blog — Old Dominion tax story 6 6
Book a meeting — HubSpot 2 2
Total 66 60
Who clicked
NameNotesClicked
DiAndre Atwater
diandre.atwater@elevatewith.com
Strategic Partnerships Lead @ Scout Blog — SMU athlete payments at scale
Sid Balaga
sid@the4thquarter.co
Co-Founder @ The 4th Quarter Blog — UMass financial confidence
Mike Behymer
mikebehymer16@gmail.com
VP Partnerships at Ticketmaster Blog — Old Dominion tax story
Paul Bowden
paul.bowden@howard.edu
Unknown @ Howard Blog — SMU athlete payments at scale
Jerry Brewer
jbrewer@mabrewer.com
Retired Exec. Dir. for Strategic Initiatives/Development - Division of Student Affairs and Academic Support @ South Carolina Blog — UMass financial confidence
Chris Brown
chrisbrown@thelinku.com
Chief Client Officer @ TheLinkU Scout website — For schools
Dan Burt
burtd@duq.edu
Women's Basketball Head Coach @ duquesne Blog — SMU athlete payments at scale
Carol Cartwright
ccartwri@kent.edu
Former President @ Kent State Blog — UMass financial confidence
Kyle Conder VIP
kconder@ucdavis.edu
Senior Associate Athletic Director for Compliance and Human Resources @ University of California,Davis Blog — SMU athlete payments at scale
Michael Cross VIP
buffalobulls1@gmail.com
Principal @ Perceptive Leadership Services / Former Commissioner @ Southern Conference Blog — Athlete financial literacy
Gene DeFilippo
gene.defilippo@gmail.com
Senior Executive Director @ Turnkey Sports and Entertainment Blog — SMU athlete payments at scale
Jim Fallis
jfallis@nwca.cc
former Deputy Director @ NWCA Blog — UMass financial confidence
Jay Finnerty VIP
finnertj@uwgb.edu
Sr. Assoc. AD for Resource Enhancement @ Green Bay Scout website — For schools
David Gibson
davidgibson@sportsmarkit.com
Founder and CEO @ SportsMarkit / Advisor and Adjunct Professor @ Georgetown University Scout website — For schools; Blog — Athlete financial literacy
Michael Harris
harrism@smu.edu
Professor of Higher Education / Dean ad interim - Simmons School & Professor / Faculty Athletics Representative @ Southern Methodist University Blog — SMU athlete payments at scale
Kim Jenkins
kim.jenkins@elevatewith.com
Works @ Scout Blog — International tax blind spot
Brian Jester
bjester@binghamton.edu
Associate Director of Athletics,Corporate Partnerships @ Binghamton University Scout website — For schools; Blog — SMU athlete payments at scale
Matthew Jordan
matthew.jordan@ttu.edu
Associate Director for Academic Excellence,Continuing Eligibility/Academic Advising @ Texas Tech University Blog — SMU athlete payments at scale
Theo Kahler
theo.kahler@hearst.com
News Editor,Runner’s World @ Hearst Magazines Blog — Old Dominion tax story
Jonathan Katz
drjonathanfkatz@gmail.com
Founding Partner,High Performance Associates (HPA) Blog — SMU athlete payments at scale
Jason Kesner
jason.kesner@du.edu
Associate Athletic Director of Compliance @ University of Denver Blog — SMU athlete payments at scale
Andrew Kreis
amkreis@uark.edu
Associate Athletic Trainer - Softball @ University of Arkansas Blog — International tax blind spot
Caleb Lingenfelter
cwlingo@vt.edu
Assistant Director of Development for Leadership Gifts @ Virginia Tech Blog — International tax blind spot
Michael Lipitz VIP
michael.lipitz@gwu.edu
Associate Vice President and Director of Athletics @ George Washington Blog — Athlete financial literacy
Taylor Littlejohn
tlittlejohn@teamworks.com
Marketing Manager @ Teamworks Blog — Old Dominion tax story
Paul Lueken
paul.lueken@sru.edu
Retired AD @ Slippery Rock Book a meeting — HubSpot
Mike Martinovich
michael.martinovich@gmail.com
Executive Director of the Golden Eagle Club/Director of Athletic Ticket Sales @ Oral Roberts University Scout website — For schools
Jacqueline McGill
jacquelinemcgill@purdue.edu
Director @ Purdue Blog — Old Dominion tax story
Julie McGrath
tomjuliemcgrath@gmail.com
Marketing Manager @ Plymold Blog — UMass financial confidence
Shelby McKay
smckay@theacc.org
Associate Commissioner/Student-Athlete & Institutional Programs @ ACC Scout website — For schools
Jim Miller VIP
jimmillerva@gmail.com
Former AD (departed 2024) Blog — Athlete financial literacy
Mike Minyard VIP
mikeminyard@gmail.com
Senior Associate AD for Marketing,Sales & Fan Experience @ University of Massachusetts Blog — UMass financial confidence
Doug Mosley
doug.mosley@espn.com
Exec. Dir. Boca Raton Bowl Blog — Old Dominion tax story
Vince Muia
jvmuia@gmail.com
Exec. Asst. the AD @ FAU Blog — SMU athlete payments at scale
Colin Norred
norredc@bc.edu
Graduate Student / Compliance Intern @ Boston College Blog — SMU athlete payments at scale
Bryce Nybo VIP
bryce.nybo@uj.edu
Deputy AD for Compliance and Student Athlete Success @ Jamestown Blog — Athlete financial literacy
Kevin OConnell
koconnell1423@gmail.com
Retired Chief Operating Officer University of South Carolina Athletics Blog — UMass financial confidence
Bob Oliver
oliver_bob@msn.com
Works @ MSN Blog — International tax blind spot
Lisa Rawlins VIP
erawlins@smu.edu
Senior Associate A.D. / Student-Athlete Success @ Southern Methodist University Blog — SMU athlete payments at scale
Lizzy Ristano
lizzy@wecoachsports.org
Associate Director of Member Outreach & Engagement @ WeCOACH,Inc. Scout website — For schools
Dawn Rogers VIP
dawnr@smu.edu
Deputy A.D. / Internal Affairs,Senior Woman Administrator @ Southern Methodist University Blog — SMU athlete payments at scale
Zachary Romash
zromash@gmail.com
Senior Customer Education Manager @ Teamworks Blog — SMU athlete payments at scale
Mike Ryan VIP
mike.ryan@ttu.edu
Senior Associate Athletics Director / Facilities & Event Operations (Sports Administrator: WTennis) @ Texas Tech University Blog — Athlete financial literacy
Larry Shyatt
shyattlarry@gmail.com
Former Men's Basketball Head Coach @ Wyoming Blog — Old Dominion tax story
Debra Slutak
tyslu@aol.com
Works @ AOL Blog — SMU athlete payments at scale
Kate Sounder
kate.souder@spartanventures.org
Director,Varsity S and Operations @ Michigan State University Blog — Athlete financial literacy
Ed Stewart VIP
edstewart@blitz32.com
Executive Senior Associate AD @ USC / Founder @ Blitz32 Consulting Blog — SMU athlete payments at scale
Brad Sutton
bradsuttonpr@gmail.com
Former Deputy Director of Athletics/Chief Communications & Branding Officer @ Southern Methodist University; Present Unknown Blog — SMU athlete payments at scale
Luke Tingle
luke.tingle@daktronics.com
Senior Project Manager @ Daktronics Blog — International tax blind spot
Gerald Turner
crgt@smu.edu
President Emeritus @ Southern Methodist University Blog — SMU athlete payments at scale
Unknown
eli.carter@ttu.edu
Unknown Blog — SMU athlete payments at scale
Unknown
mrapp@teamworks.com
Works @ Teamworks Blog — SMU athlete payments at scale
Unknown
nilnewsstand@gmail.com
Works @ NIL Newsstand Blog — SMU athlete payments at scale
Makenna
makenna@equipehq.com
Works @ Equipe Blog — UMass financial confidence
Linc Vero
lincvero@gmail.com
Unknown Book a meeting — HubSpot
Jay Vickers
jvickers25@yahoo.com
Director - Sports Innovation & Research @ UNLV Blog — SMU athlete payments at scale
Tammi Wong
tammi.wong@ucop.edu
Principal Counsel,University of California,Office of the President Blog — SMU athlete payments at scale
B Y
by2520@nyu.edu
Student @ New York (NYU) Blog — SMU athlete payments at scale
Jason Yellin VIP
jasonyellin74@gmail.com
Assoc. Athletic Director / Strategic Communications Officer @ Maryland Blog — UMass financial confidence
Andy Young
apy0002@auburn.edu
Lecturer,Journalism @ Auburn Blog — UMass financial confidence
Verified clicks only, counted by click date across the Saturday–Friday week of October 17 – 23, 2026. Creative shown at the asset served in each edition.